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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Convenience: First Among Equals.

Loyalty 156
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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Retailers who understand and strategically use an omnichannel approach are more likely to build strong, lasting relationships with their customers. It includes every touchpoint a customer has with the retailer, whether it’s walking into a store, speaking to customer representative or unwrapping the product at home.

Retail 78
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5 Top Customer Service Articles For the Week of May 28, 2018

ShepHyken

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. ICMI) We’re almost to the mid-point of 2018, and it still amazes me that many brands either have no social customer service or ineffective social customer service.

2018 77
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70+ Online Shopping Survey Questions To Ask Your Customers

SurveySensum

Product Listing or Category Pages Feedback Survey After your customer has had their first interaction with your brand website, the next step – explore your products to make a purchase. to enhance your customer’s shopping journey. So you decide to reach out to customer care. No email, no text – nothing.

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70+ Online Shopping Survey Questions To Ask Your Customers

SurveySensum

Product Listing or Category Pages Feedback Survey After your customer has had their first interaction with your brand website, the next step – explore your products to make a purchase. to enhance your customer’s shopping journey. So you decide to reach out to customer care. No email, no text – nothing.