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What is Customer Engagement Marketing?

Oracle

Enter customer engagement marketing (CEM). What is CEM? Customer engagement marketing happens when a company uses personalized messaging to move their audience through a sales cycle — changing a lead into a customer and nurturing current customers to become more brand loyal. That’s CEM.”

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How To Evolve Your Customer Engagement Practices To Improve CX, Agent Satisfaction, and Revenue

Bold360

Digital-first customer engagement has never been more important than today, especially amidst a business landscape shaped by COVID-19 where the majority of customers are working remotely, purchasing products online, streaming entertainment, and engaging with brands from their homes. More measurement supports strategy.

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Customizing the techniques for your organization. Advanced Customer Experience Management. Committing to customer experience: applying the concepts. Building and running a customer experience program. Employee engagement and ambassadorship: linking to customer behavior.

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AI IRL Podcast Episode 17: Understanding the Customer Engagement Maturity Model (Part 3)

Bold360

If you want a competitive edge that widens every year, it is time to upgrade your customer engagement maturity model. This week we conclude our conversation with Ross Haskell and Amber Gregorio from LogMeIn’s Bold360 team about the Customer Engagement Maturity (CEM) Model Assessment they developed with Forrester Consulting.

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AI IRL Podcast Episode 15: Understanding the Customer Engagement Maturity Model (part 1)

Bold360

Delivering exceptional customer experiences is a strategic differentiator for businesses today, as modern customers are not afraid to switch brands if they feel unsatisfied with the level of service and support provided. Enter the Customer Engagement Maturity Model (CEM). How Serious Is Your Commitment?

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AI IRL Podcast Episode 16: Understanding the Customer Engagement Maturity Model (part 2)

Bold360

A recent survey of 450 companies revealed that the higher a company’s customer engagement maturity model, the faster it outpaces its competition across key metrics, with the gap increasing year after year. As a reminder, the CEM helps organizations see where they stack up against nearly 500 other organizations around the globe.

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Best Practices in Communications to Improve Employee Experience

PeopleMetrics

Research in employee e xperience shows that passionate, enthusiastic employees provide a better customer experience. In fact, engaged employees attract engaged customers, and higher customer engagement results in higher profits. Encourage team members to be grateful and enthusiastic about their work.