Customer Bliss

DECEMBER 8, 2017

The following post is an excerpt from my book: Chief Customer Officer 2.0. Each team is measuring responses to meet their specific targets rather than uniting for one shared company goal. With a company like Airbnb, which has 2 sets of customer bases to appeal to, customer listening becomes more complex.

Net Promoter Score 203

Net Promoter Score Chief Customer Officer Books NPS 203

Customer Bliss

DECEMBER 12, 2017

As the CMO/CCO, Isabella worked with the C-Suite to focus on gathering and leveraging customer data to transform the culture into one that cares more about improving the lives of its customers. With its large customer base, Manulife Hong Kong focused on putting the customer at the center of everything it does.

Leadership 0

Leadership Marketing Customer Experience Chief Customer Officer 0

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. NPS is used by the biggest companies and leaders in its industries: from Apple to Airbnb, from Amazon to Tesla. At the same time, NPS is often a subject of critics and misunderstanding. That makes the NPS of NPS 32.

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NPS Net Promoter Score Metrics Effort Score 135

Totango

FEBRUARY 23, 2024

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table.

Chief Customer Officer 94

Chief Customer Officer Customer Centricity Metrics Sales 94

ChurnZero

JANUARY 26, 2021

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives.

Customer Success 98

Customer Success Management Chief Customer Officer Leadership 98

ChurnZero

FEBRUARY 23, 2023

For example, reach and acquisition are arguably more important to an early-stage company seeking to land its first customer. However, as the customer base grows, retention and loyalty become equally, if not more, important. So, how can we improve customer retention and loyalty? Good customer support is good marketing too.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

ChurnZero

FEBRUARY 23, 2023

For example, reach and acquisition are arguably more important to an early-stage company seeking to land its first customer. However, as the customer base grows, retention and loyalty become equally, if not more, important. So, how can we improve customer retention and loyalty? Good customer support is good marketing too.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

ChurnZero

OCTOBER 30, 2020

We’ve taken snapshots from data across our customer base showing that customers who get the human-led onboarding typically are healthier customers than the ones that come in after the fact,” says Olson. They want to be trusted business partners and work strategically with the customers,” says Olson. “In

Customer Success 93

Customer Success Net Promoter Score Sales NPS 93

Kayako

FEBRUARY 13, 2019

There is always an opportunity to improve and likely a mix of both big and small rocks that could be moved today to increase the NPS of your partners, customers and employees. Do your processes work for 40 customers? What was their customer’s most recent NPS? Think Scale. How about 400? Ignore Churn. Are you sure?

Customer Success 49

Customer Success Chief Customer Officer NPS Metrics 49

SmartKarrot

DECEMBER 4, 2020

Any business function that you deploy towards your business goals must be measurable and generate returns. Before customer success was introduced, companies used to spend massive funds in acquiring the customers only to see them finally go. Customers don’t leave your company until they stop getting value from your product.

ROI 10

ROI Measurement Customer Success Return on Investment 10

SurveySensum

OCTOBER 27, 2020

Irit Eizips is the Chief Customer Officer & CEO at CSM Practice. Being pivotal in shaping Customer Success’ best practices, she has been nominated as a top Customer Success strategist and influencer, year after year, since 2013. How was your journey to Customer Success Head and opening your own company?

Customer Success 59

Customer Success 2013 2014 Consulting 59

Gainsight

SEPTEMBER 29, 2021

We have seen teachers that become excellent Customer Success Managers. There are even Chief Customer Officers that made their way into the CEO chair. For example, when is the proper time or cadence to inject into the Customer Journey to drive optimal adoption and engagement? We have learned to keep an open mind.

Net Promoter Score 59

Net Promoter Score Customer Success Leadership Chief Customer Officer 59

SurveySensum

JULY 14, 2020

Founder and Principal at CustCore Consulting, a specialist consultancy firm, Shane helps companies to WOW their customers by unlocking new areas of growth through defining, measuring, and improving customer experience across all parts of their customer’s journeys. LinkedIn : [link]. Website : [link].

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2020 Customer Experience Magazine Consulting 132

ChurnZero

JUNE 17, 2022

At the same time, your onboarding needs to be fairly intensive so that customers see early success, not only potential. Striking a happy medium between challenging and realistic starts with you measuring the right things, inferring meaning from their output, and using that insight to inform your strategy. Bree: This is a holistic view.

Metrics 98

Metrics Definition Engagement Measurement 98

SmartKarrot

OCTOBER 29, 2021

The letter C, in this context, stands for “chief,” like a chief executive officer, chief, chief customer officer, and chief operating officer. The CCO can create awareness amongst different departments about the importance of advocating the success of customers.

Chief Customer Officer 10

Chief Customer Officer Customer Success Customer Centricity Net Promoter Score 10

Lumoa

JUNE 22, 2021

So obviously, a lot of people will probably recognize themselves as the person in the corner of the organization, maybe responsible for the NPS measurements, trying to have everyone else be customer-centric. Because so many times we fight so hard to get the fundings to do a customer centric initiative. Sofia: Exactly.

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Customer Centricity Insights Hotels Customer Experience 83

ChurnZero

JULY 9, 2020

For tactical-oriented webinars that show how to use functionality, measuring their impact is rather straightforward with product usage data. After watching the webinar, did the customer’s feature or overall product adoption increase? How do you decide if a customer is the right fit? Customer Success Around the Web.

Marketing 64

Marketing Webinar Reference Events 64

ChurnZero

JUNE 17, 2022

At the same time, your onboarding needs to be fairly intensive so that customers see early success, not only potential. Striking a happy medium between challenging and realistic starts with you measuring the right things, inferring meaning from their output, and using that insight to inform your strategy. Bree: This is a holistic view.

Metrics 52

Metrics Definition Engagement Measurement 52

Kustomer

SEPTEMBER 3, 2020

It feels like when you talk about this modern journey map, and then really looking at these different touch points, are there some creative measurements that you’re seeing people do along that journey to be able to understand the voice and how customers are reacting at different touch points? It’s a referral based metric.

Marketing 52

Marketing Effort Score Metrics Loyalty 52

Ian Williams

MARCH 19, 2020

So, in regulated sectors, the customer is part of the agenda. And therefore the satisfaction scores are measured and performance bonuses are rewarded to organisations that excel and penalties are given to those who do not deliver. What the organisation is measuring. Do it towards the end. That’s just a vanity exercise.

Leadership 52

Leadership Consulting Financial Customer Experience 52

SmartKarrot

OCTOBER 27, 2020

Setting up the right Customer success team. The most important step in the roadmap is to set up the right customer success team. You need to evaluate what is the size of your customer base, to begin with. When it comes to measuring the progress of customer success, there are many metrics to look upon.

Roadmap 10

Roadmap Customer Success Customer Journey Mapping Chief Customer Officer 10

ChurnZero

JUNE 3, 2022

How am I going to measure these expensive resources to work out if I’m getting value? What are some of the metrics that a Customer Success team needs to be aware of? Chief customer officers (CCOs) own the Customer Success department. It gives you an idea of if a customer thinks you’re valuable.

Customer Success 52

Customer Success B2B Metrics Sales 52

ChurnZero

JUNE 3, 2022

How am I going to measure these expensive resources to work out if I’m getting value? What are some of the metrics that a Customer Success team needs to be aware of? Chief customer officers (CCOs) own the Customer Success department. It gives you an idea of if a customer thinks you’re valuable.

Customer Success 52

Customer Success B2B Metrics Sales 52

Gainsight

JUNE 4, 2019

So we asked you, the customer success community, to nominate your peers to be recognized. Here are the four awards we gave away at Pulse 2019 in San Francisco in May: The Innovation Award: This award honors an innovation in customer success that drove a measurable shift in retention, expansion, adoption, or advocacy.

2019 8

2019 Chief Customer Officer Innovation Customer Success 8

SmartKarrot

OCTOBER 7, 2020

The mid-level roles are of a customer success leader while the higher roles are of a director or VP of customer success along with Chief customer officer as the highest role in this team. 2 Identify Customer’s Goals. . #4 Hence, you need to measure your performance through right metrics.

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Customer Success Roadmap Net Promoter Score Chief Customer Officer 10

Gainsight

DECEMBER 15, 2021

As our Chief Customer Officer Kellie Capote put it, the impact was “ squishy ” at best. . More and more, the efforts of Customer Success Managers change essential, value-driven metrics for the better. The specific playbooks you design will be determined by your customer base and their unique goals.

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Customer Success ROI Metrics Chief Customer Officer 59

Qualtrics

NOVEMBER 21, 2019

As the CX industry continues to mature, it’ll become more important to understand and measure the value of investments in CX and the ability to provide personalized interactions at scale. More emphasis is going to be placed on measuring and scaling up high impact CX investments. We’ll move from moments to journeys and segments.

2020 38

2020 Customer Experience Virtual Agent Healthcare 38