Currency Alliance
OCTOBER 11, 2018
Countless articles have been written about enhancing the hotel customer experience (CX) with technology. The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. On the contrary, the hotel remains a highly valued experience offering.
InMoment XI
APRIL 3, 2024
Competitive Advantage Creating a unique and positive digital experience helps brands set themselves apart from competitors, too. They also receive a pre-arrival guide with information about the hotel, local attractions, and transportation options.
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Currency Alliance
MAY 9, 2019
Independent of market positioning, unique customer insight will become the primary competitive advantage. Enter: loyalty marketing. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand. The massive potential of loyalty marketing in mobility.
GetFeedback
JANUARY 19, 2020
To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. For example, a few hours after checking into my hotel, I got an email with this message. If I just wanted to give feedback to Expedia or the hotel, I’d probably drop out at this point. . Touchpoint survey best practices.
ShepHyken
DECEMBER 28, 2020
In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. This is an interesting article on how a gift can create a psychological impact, increase loyalty and more. My Comment: Here is a fascinating article about loyalty and the customer experience. My Comment: Happy Holidays!
SurveySparrow
JUNE 28, 2023
By tapping into individual preferences and needs, personalization enhances customer satisfaction and boosts loyalty, influencing repeat business. It provides brands with a competitive edge, differentiating them in a saturated marketplace. Through its loyalty program, Starbucks rewards customers based on their purchasing habits.
SurveySparrow
JUNE 28, 2023
In today’s highly competitive business landscape, providing exceptional customer experiences has become crucial for long-term success. Understanding what customer experience optimization entails and implementing effective strategies can significantly impact customer satisfaction, loyalty, and ultimately, business growth.
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