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Social media best practices to leverage for success

BirdEye

We live in times that demand every business to have some presence on at least 2-3 social media platforms. You can no longer afford not to have a social media strategy for your business. There is heavy competition among brands on social media. Table of contents Why is social media marketing important?

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Social Customer Care: What Every Marketer Needs to Know

Experience Investigators by 360Connext

We get asked a lot about how to help customers in the 24/7 always-connected world we live in. Customers turn to social media to get questions answered quickly, report issues about products, praise great service and much more. Social customer care is going to be with us forever. What about you?

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Behind the Scenes of Government Social Media Customer Care

Russel Lolacher

In BC, I’m the public service director responsible for the government social media customer care for our ministry, but my dad still doesn’t understand what I do. I’m the Director of Web and Social Media Services for the Ministry of Transportation and Infrastructure in the BC Public Service.

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World Social Media Day – Public Sector Edition

Russel Lolacher

World Social Media Day is here again, providing a great opportunity to inform and educate your own public sector organization about what its social media efforts do to benefit them and their audience: the public. An Overview of your Social Brands. Those benefits? Breakdown the Benefits. line staff receive. .

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New Qualtrics Social Connect Helps Companies Respond Quickly over Social Media and Chat

CSM Magazine

Qualtrics, the leader and creator of the experience management (XM) category, today announced Qualtrics Social Connect, a new digital customer service and social listening solution. 94% of consumers expect brands to answer questions and respond to negative posts on social media and they want a response quickly.

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Social media content creator: Powering your brand

BirdEye

Generating more engagement, reaching new audiences, and strengthening the community are the top three marketing goals for businesses using social media to showcase their products or services. While these sound daunting, a social media content creator can make these goals possible for your business.

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Start Your Social Media Customer Service Strategy Here

Russel Lolacher

.” Over the years, many a branded platform has been launched, with little to no long-term social media customer service strategy… or even a short-term one. To get it right – REALLY right – serious and thoughtful conversations need to happen before a single account is acquired or a social handle is created.