Driving the Future: Integrated CX in Automotive Customer Journeys
InMoment XI
FEBRUARY 9, 2024
Automotive brands must ensure consumers have seamless, connected, and personalized experiences across all channels they use. State of the Connected Customer Sixth Edition. ( [link] ). An analysis from Google and comScore states that twice as many vehicle buyers start their research online, opposed to a dealership. Salesforce.
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