Remove Connections Remove Loyalty Programs Remove Presentation Remove ROI
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Pay with points: unlocking loyalty program value

Currency Alliance

Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

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Loyalty rules, and the loyalty rules engine

Currency Alliance

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52
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The ultimate guide to business development in 2023

BirdEye

Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. It’s an effective way to make new connections in the business scene, especially in areas where purchases rely on personal connections. The following are a few tips to encourage referrals: Create a customer loyalty program.

2023 98
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Consumer banking: money can’t buy loyalty

Currency Alliance

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40
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All You Need To Know About Customer Retention – The Ultimate Guide

SurveySparrow

When you have your old customers paying more for their present service as well as new products that you launch, you are better of winning their trust for the future rather than going full-throttle on acquiring new customers. Retaining your customers can bring in a huge ROI for your business. Reduces your marketing budget.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59
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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52