Remove Consulting Remove Customer Engagement Remove Customer Journey Mapping Remove Loyalty
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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

That’s why customer journey mapping is such an inviting idea. When we map out the actual journey our customers take and turn it into a beautiful visual? Beautiful customer journey maps are easy to find. I love the idea of mapping out the journey for your customers.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

They are the ones who are willing to invest in long-term loyalty for even longer-term business success. Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms.

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Customer Journeys Are More Jungle Gym Than Funnel

Experience Investigators by 360Connext

Very recent research on loyalty programs showed how customers are looking for more communication that’s relevant. Invite your customers into the process! The linear customer journey map looks great – and like what should be happening. Reward Investments In Customer Loyalty.

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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

While these questions may seem obvious to those of us who spend a lot of time focused on customer journey mapping , they aren’t obvious to those in the trenches of marketing teams and product development departments. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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3 Popular “Customer-Centric Ideas” that Totally Miss the Point

Experience Investigators by 360Connext

Frame that customer journey map! I’ve walked into plenty of offices where the customer journey map is printed and hung on the wall. The producers of the journey map are proud of their hard work and the results can be great…for a time. Need help?

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How are Marketing and PR Setting Your Customer’s Expectations?

Experience Investigators by 360Connext

Where publicity and marketing leave off is where the customer experience needs to deliver. This was one of the things we discussed with Shonali Burke , a leader in PR and social strategy and President and CEO of Shonali Burke Consulting , on the latest episode of Crack The Customer Code , the podcast I co-host with Adam Toporek.

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What IS a Customer Touchpoint?

Experience Investigators by 360Connext

They are meaningful only if and when the company understands them as a whole inventory and as individual opportunities to improve the customer experience. Understanding your customers’ current situations, and what drives them toward loyalty or defection , is the first step in delivering a superior customer experience.