Exploring Customer Journey Mapping – An Interview with Jim Tincher
SurveySparrow
JANUARY 28, 2020
Unfortunately, there are a lot of CX consultants out there who will tell you that you can drive change by gathering your teams and having them imagine that they’re customers, then throwing around a few Post-it Notes and brainstorming ways to improve the experience. You’ll note that I said “better,” not “easier.” Great title!
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