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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

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Why Too Many Organizations Do Not Take Customer Complaints Seriously

Beyond Philosophy

As you might know, my podcast does an “I’m in a Pickle” feature where business people send in their business problems with customer strategy for our consult. Christine writes, “Our organization does not take complaints or our Voice of the Customer program seriously. So, why are they like that?

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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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Is Your Organization Earning The Right Kind Of Profit?

Second to None

Complete extensive Customer Experience research initiatives to get an accurate depiction of whether or not you are producing consistently satisfied customers and compare that data to industry benchmarks. This will offer leadership enhanced clarity as to why customers may be dissatisfied with the current CX provided by the brand.

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Why Growing Brands Should Implement Mystery Shopping Programs

Second to None

This granulized information can help leadership identify areas along the customer journey that may be underperforming, as well as point out areas of success that should be replicated. We achieve success through a relentless focus on quality and innovation, consultative relationships and a talented team of professional associates.

Brands 72
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Amazing customer experience begins with engaged leaders

Thematic

When they see those fundamental service principles in their leaders, they will emulate it amongst one another and customers. Leadership must be committed to improving and should regularly attend training, seminars and conferences. He’s led or consulted contact centers of various sizes across numerous industries.

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How To Implement A Mystery Shopping Program For A Franchise Model

Second to None

To capture this data, many brands implement Customer Experience measurement programs like mystery shopping because it offers an unbiased consumer perspective of your brand and offers leadership the capture intensely specific customer feedback data.

Retail 81