Currency Alliance

APRIL 15, 2024

Today, brands in many industries, from ecommerce or direct-to-consumer brands, to CPGs, to publishers and more, are now investing more heavily in loyalty. But the truth is that consumers simply don’t need or want a different loyalty currency for every brand they shop. This is in the best interests of both consumers and brands.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. The insights gathered from these responses can be invaluable, revealing unexploited avenues for customer acquisition or highlighting emerging trends in consumer behavior.

Social Media 78

Social Media Advertising Events Insights 78

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. incentivizing more touchpoints so that you can build emotional loyalty. >Data collection: integrate more touchpoints. being present at more stages in the customer journey.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Hospitality. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

John Paul

JULY 26, 2018

Brands and companies who pay for customer loyalty strategies such as concierge on behalf of their customer or employees, will see services like this emerge as a scalable option for larger groups of people, and those who have invested behind the high-touch service will see increased ROI. Connected Devices & Smart-Home Assistants.

2018 45

2018 Technology Hospitality Hotels 45

Currency Alliance

NOVEMBER 14, 2018

Nectar Points, Air Miles and Amex’s short-lived Plenti all ran into trouble at least in part because their high fees prevented brands from passing sufficient value on to consumers. Ideally, all brands get meaningful and actionable data on a far wider audience, and enjoy a better marketing ROI as well as a net uplift in sales.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Currency Alliance

NOVEMBER 17, 2020

We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. deploying AI to automate touchpoints. The functionality in loyalty systems is being broken up. enabling more customer self-service.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Brands reward more touchpoints to grow emotional loyalty. Brands accelerate adoption of microservices to improve agility. Cloud-based tech can solve this problem.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

DECEMBER 13, 2018

Greater investment to meet consumers’ insatiable appetite for experiences. share of overall budgets was allocated to marketing personalization[iv], particularly in the biggest loyalty sectors: travel, hospitality & retail. This should happen across touchpoints: social engagement, reviews, referrals, etc. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

PeopleMetrics

JANUARY 28, 2021

We're measuring after a touchpoint, hopefully a "moment of truth." It suddenly put words to experiences that I have been having my whole life and continue to have as a consumer that I didn't. Back when I started in 2012, you really just had these core industries that said, "you know, I'm hospitality, I'm a restaurant.

2001 62

2001 2012 Feedback Books 62

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Emotional loyalty: add incentives along many touchpoints in customer journeys. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Maximize ROI from Customer Data. Define the strategy.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Experience Matters

APRIL 7, 2015

The NICE Real-Time Web Engage solution helps leading banks, hospitality, digital media, content providers, travel and entertainment companies create meaningful customer experiences on their websites. Fizzback’s responsiveness and scalability ensures consistency of information and customer tracking from touchpoint to touchpoint.

2015 97

2015 Multi-Channel 2014 CEM 97