Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition.

Sports 52

Sports Engagement Marketing Entertainment 52

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. But its popularity is enduring.

Sports 52

Sports Innovation Events Social Media 52

NetBase

JANUARY 18, 2019

Beware – some professional social media influencers are more aptly described as professional social media advertisers. Social intelligence has evolved to the point where we can actually have something akin to living room conversations with consumers. Authenticity Is Underrated.

Social Media 62

Social Media Advertising Sports Consumers 62

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Entertainment Contact Center 2019 51

ijgolding

MARCH 24, 2016

Is it just me or do you find it weird when you search for someone on social media and you can’t find them? But why do businesses need to use social media for customer service ? We did a bit of our own research into why we like using social media to ask questions. Why do you use social media for CS?

Social Media 62

Social Media Customer Service Fashion Sports 62

BirdEye

JANUARY 6, 2023

Understanding social media algorithms can be the difference between success and failure. In this article, we’ll teach you everything you need to know about the most well-known social media algorithms and explore ways to help your company rank. Table of contents What are social media algorithms?

Social Media 19

Social Media Sports Download Engagement 19

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.

Entertainment 40

Entertainment Social Media 2019 Sports 40

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. Cleaning Up Online with Playful Engagement. Many of them – we’re sure of it!

Consumers 67

Consumers Engagement Social Media Sports 67

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Kiley Robbins – Manager of Fan Engagement and Growth Marketing, Relevent Sports Group. That’s likely a sentiment shared by many consumers as well.

Social Media 43

Social Media Brands Sports 2015 43

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 According to Salesforce, almost three-quarters of consumers have chosen to switch brands at least once in the last 12 months, even when they belong to a loyalty program—and they’re doing it for access to better deals, better quality, or better customer service.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

BirdEye

MAY 24, 2023

Get a partner to share about your business on social media , in their email campaigns, on their blog, or on their website. Influencer referral Social media influencers can drive significant traffic to a business by referring their followers. It’s an effective way to broaden your reach and attract new customers.

Social Media 98

Social Media Reference Sports Sales 98

Beyond Philosophy

FEBRUARY 17, 2020

Messina coined the phrase Conversational Commerce in 2016 to describe all the changes happening in the way we interact with customers in the consumer marketplace. Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . Messina is an expert on this subject.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Naturally, social consumers were happy to tell them how they felt about it. Insights Should Inform.

Social Media 45

Social Media 2018 Sports Brands 45

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

CSM Magazine

NOVEMBER 3, 2015

Email delivers the fastest and most accurate customer service in US retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. Additionally, 1,000 American consumers were polled on how long they were willing to wait for responses on these channels.

Social Media 40

Social Media Retail Customer Service 2015 40

NetBase

SEPTEMBER 11, 2020

And why consumers are running to Ross Stores. Before we get going though, here are a few consumer statistics that are meaningful for brands: 67% of consumers say they are likely to spend more with a brand if they have had a positive customer experience. Men’s grooming brand Manscaped making smart moves. subscribers in the U.S,

Social Media 98

Social Media Sports E Commerce Retail 98

NetBase

JANUARY 1, 2019

View anything from popular hashtags and emojis, to Net Sentiment and Brand Passion, to understand the depth of consumer love about emerging topics, or to spot influencers gaining sudden ground. With data coming in real-time, you can be first to leverage a viral meme, or respond to a consumer need before your competitors do.

Social Media 62

Social Media 2019 Banking Sports 62

Optimove

APRIL 15, 2024

Embracing a position-less mindset allows marketers to effectively meet evolving consumer needs, outpace competitors, and drive better business outcomes in today’s dynamic marketing environment. This sentiment reflects a trend towards versatility in a sport. Can Anyone Be a Position-less Marketer? I’m a basketball player.”

Marketing 59

Marketing Sports Multi-Channel Download 59

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Whether a customer reaches out via social media, calls the customer service hotline, or asks for help in-store, the quality of service should be unwavering and responsive.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Retently

MARCH 29, 2023

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve. Sporty yet practical vehicle.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise.

Innovation 73

Innovation Brands Social Media Advertising 73

Kustomer

APRIL 25, 2022

More so than ever before, consumers are invested in making conscious purchase decisions, thoroughly researching the product, and receiving above and beyond customer service. In fact, among surveyed consumers, Kustomer found that 79% believe customer service is extremely important in deciding where to shop.

E Commerce 98

E Commerce E-support Net Promoter Score Sports 98

BirdEye

APRIL 18, 2023

Use social media to your advantage Social media provides an effective and inexpensive way to reach local customers by creating quality content. The key with all social media channels is to post consistently. To set up a social media contest, first, determine your prize.

Advertising 98

Advertising Social Media Events Magazine 98

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. Social media analytics makes marketing fairly intuitive. You guessed it – accurate social insight ! Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. There’s a reason why sports team mascots exist, after all.

Consumers 40

Consumers Sports Social Media Brands 40

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. Social media analytics makes marketing fairly intuitive. You guessed it – accurate social insight ! Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. There’s a reason why sports team mascots exist, after all.

Consumers 40

Consumers Sports Social Media Brands 40

Steve DiGioia

MAY 23, 2022

Sponsor the local school sports teams with clothing or equipment or donate to the area hospital, senior center, or church. Use social media wisely. Consumers who continually shop locally, do so for many reasons. Many travelers love to find those “non-touristy” attractions and will appreciate your efforts.

Sports 144

Sports Fashion Hospitality Hotels 144

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. More and more consumers are reading and writing reviews about businesses. In fact, 63.6

Brands 82

Brands Marketing Sports Social Media 82

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. You have to be very inquisitive about people in general.

Brands 99

Brands Social Media Travel Sports 99

GetFeedback

MAY 8, 2019

Today’s consumer wants a relationship with the companies he decides to do business with. This relationship can be established in many ways–social media interaction, personalized emails, customer service experiences, and by letting consumers put “faces” to the people behind a business. Look at the Fitbit visual above.

Brands 170

Brands Social Media Sports Feedback 170

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising E Commerce Fashion 98

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

transcosmos Information Systems

AUGUST 17, 2017

The business landscape is ever-evolving with the newest innovations and technologies that influence consumer needs and demands. Customer care service can be delivered through social media, mobile apps, messaging platforms, or even SMS. Yes, it seems like a costly and time-consuming effort for businesses, but it’s worth it.

Engagement 75

Engagement E Commerce Social Media Customer Experience 75

Eptica

DECEMBER 18, 2015

However, the rise of superfast broadband, social media, IP telephony and on-demand/pay-TV services mean that it is now an essential part of the Christmas experience for the majority of families. However, a significant number (nearly a fifth for many operators), were around how the consumer’s complaint was actually dealt with.

2015 61

2015 Social Media Sports Contact Center 61

Kustomer

JUNE 2, 2023

WhatsApp Business allows businesses to reach consumers via messaging, and WhatsApp API is a paid-for integration for CRM that’s designed to help larger businesses achieve a similar goal. It sports a strong feature suite for businesses, who have recognized its ability to make reaching customers as easy as texting.

Customer Retention 91

Customer Retention Omnichannel Sports Customers 91

Beyond Philosophy

NOVEMBER 29, 2014

Social media feeds across the USA are sporting this meme. With a cry for solidarity from consumers across the U.S. Blogs Social Media Thought Leadership customer service' to boycott Black Thursday, retailers have to make a choice whether to embrace or buck the trend of “Black Thursday.”

Social Media 117

Social Media Wireless Retail 2012 117