BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.”

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.

Entertainment 46

Entertainment Social Media 2019 Sports 46

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise.

Innovation 73

Innovation Brands Social Media Advertising 73

NetBase

JANUARY 18, 2019

Beware – some professional social media influencers are more aptly described as professional social media advertisers. The distinction is important and can negatively impact your brand. But people don’t want to have these conversations with a brand or a bot – they want other people. Our moms say so!”.

Social Media 62

Social Media Advertising Sports Consumers 62

Beyond Philosophy

FEBRUARY 17, 2020

Messina coined the phrase Conversational Commerce in 2016 to describe all the changes happening in the way we interact with customers in the consumer marketplace. Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . Messina is an expert on this subject.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. Cleaning Up Online with Playful Engagement. Real-time Alerts.

Consumers 67

Consumers Engagement Social Media Sports 67

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. But its popularity is enduring.

Sports 52

Sports Innovation Events Social Media 52

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Entertainment Contact Center 2019 51

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.

Entertainment 40

Entertainment Social Media 2019 Sports 40

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Sports Social Media 82

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Enhancing the In-Store Journey A customer’s journey within a store is like a combo of senses and choices carefully designed to create a lasting impression of your brand.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Retently

MARCH 29, 2023

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve. Sporty yet practical vehicle.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Kiley Robbins – Manager of Fan Engagement and Growth Marketing, Relevent Sports Group. That’s likely a sentiment shared by many consumers as well.

Social Media 43

Social Media Brands Sports 2015 43

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

BirdEye

JANUARY 6, 2023

Understanding social media algorithms can be the difference between success and failure. In this article, we’ll teach you everything you need to know about the most well-known social media algorithms and explore ways to help your company rank. Table of contents What are social media algorithms?

Social Media 19

Social Media Sports Download Engagement 19

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Ogilvy and Edelman agencies have had similar success using NetBase to power their brand research.

Social Media 45

Social Media 2018 Sports Brands 45

BirdEye

MAY 24, 2023

Get a partner to share about your business on social media , in their email campaigns, on their blog, or on their website. Influencer referral Social media influencers can drive significant traffic to a business by referring their followers. It’s an effective way to broaden your reach and attract new customers.

Social Media 98

Social Media Reference Sports Sales 98

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Brands 52

Brands Social Media Advertising Connections 52

NetBase

SEPTEMBER 11, 2020

Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations and the ability to slice and dice the data to get to the roots of trends or brand shortcomings is indispensable in today’s business landscape. subscribers in the U.S,

Social Media 98

Social Media Sports E Commerce Retail 98

Kustomer

APRIL 25, 2022

More so than ever before, consumers are invested in making conscious purchase decisions, thoroughly researching the product, and receiving above and beyond customer service. In fact, among surveyed consumers, Kustomer found that 79% believe customer service is extremely important in deciding where to shop. Benefits of a CX strategy.

E Commerce 98

E Commerce E-support Net Promoter Score Sports 98

NetBase

JANUARY 1, 2019

It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. This is how agencies like Spong use real-time dashboards for brands like Thermos.

Social Media 62

Social Media 2019 Banking Sports 62

BirdEye

APRIL 18, 2023

These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. Use social media to your advantage Social media provides an effective and inexpensive way to reach local customers by creating quality content. Let’s look at some below.

Advertising 98

Advertising Social Media Events Magazine 98

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. And both Taco Bell and KFC are coming at it full throttle, with costumes that capture attention and keep these brands top-of-mind as the holiday season starts. Social media analytics makes marketing fairly intuitive. You guessed it – accurate social insight !

Consumers 40

Consumers Sports Social Media Brands 40

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. And both Taco Bell and KFC are coming at it full throttle, with costumes that capture attention and keep these brands top-of-mind as the holiday season starts. Social media analytics makes marketing fairly intuitive. You guessed it – accurate social insight !

Consumers 40

Consumers Sports Social Media Brands 40

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. This is ignoring a goldmine of information.

Net Promoter Score 50

Net Promoter Score Customer Insights Insights Brands 50

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! Let’s see a few possibilities – and one partnership already in the making – supported by next generation AI-powered social analytics ! Meghan & Harry as Online Influencers for Brands. We saw how much maternity brands loved her – and for good reason.

Brands 73

Brands Fashion Travel Sports 73

C Space

APRIL 15, 2020

The Brand Move Roundup – April 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. The company selected songs from consumer submissions.

2020 52

2020 Brands Hospitality Social Media 52

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

C Space

JULY 9, 2020

The Brand Move Roundup – July 9, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 40

2020 Brands Social Media Fashion 40

Kustomer

JUNE 2, 2023

Its primary function might be to help families and friends stay in touch, but the app can also support brand-to-customer interactions via the WhatsApp Business application and WhatsApp API. It sports a strong feature suite for businesses, who have recognized its ability to make reaching customers as easy as texting. More than 2.5

Customer Retention 91

Customer Retention Omnichannel Sports Customers 91

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

transcosmos Information Systems

AUGUST 17, 2017

The business landscape is ever-evolving with the newest innovations and technologies that influence consumer needs and demands. Customer care service can be delivered through social media, mobile apps, messaging platforms, or even SMS. Yes, it seems like a costly and time-consuming effort for businesses, but it’s worth it.

Engagement 75

Engagement E Commerce Social Media Customer Experience 75

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Ultimately, non-technology focused moments throughout the customer journey will have the biggest impact on your brand’s ability to form relationships with customers.

Technology 54

Technology Brands Voice of Customer Communication 54

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising E Commerce Fashion 98