Ian Williams

JUNE 23, 2019

In the past couple of decades Customer Journey Mapping has become one of the most commonly spoken-about of modern-day business practices. However for many, if not most, organisations, Customer Journey Mapping remains a largely misused or misunderstood concept.

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Customer Journey Mapping Customer Journey Banking Document 45

Clarivate

APRIL 9, 2019

Starkey evaluated numerous Customer Experience consulting groups and selected CustomersFirst Now (CFN) to assist with the journey mapping and associated data-driven recommendations to drive their customer experience (CX) strategy because of our depth of experience in managing enterprise CX programs.

Customer Journey Mapping 45

Customer Journey Mapping Customer Journey Technology Leadership 45

Experience Investigators by 360Connext

MAY 20, 2015

Customers who are surprised by these small moments tend to share them with others, providing word-of-mouth marketing and advocacy. Their leadership team is made up of people who are working together and leaving egos at the door. Customer experience is a new department , focus or strategy and leaders need a resource.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

Experience Investigators by 360Connext

APRIL 27, 2021

Our free Customer Interview Guidebook and Intake Form can help you learn more about your customers’ actual experience, and our free Customer Journey Map Workbook can help you map it.). What do customers want? Ask fellow leaders and leverage customer feedback. Be your own customer.

Customer Experience 291

Customer Experience Customer Journey Mapping Culture Customer Journey 291

Customer Bliss

JANUARY 3, 2018

From customer journey maps , to defining the CCO role , B2B CX , Startup CX , and more – you’re sure to find wisdom to guide your customer experience transformation or improvement needs. CX Leadership Lessons Learned. Bill Carmody of Inc Magazine recently listed my podcast as binge-worthy !

Leadership 188

Leadership Chief Customer Officer Customer Journey Mapping Magazine 188

Experience Investigators by 360Connext

JULY 6, 2021

Customer experience (CX) programs often begin with an idea and a dash of sincere enthusiasm…and little else. To arrive at real outcomes, CX programs depend on cross-functional leadership to turn words and ideas into actions. A Customer Experience Charter can answer that question. What is a Customer Experience Charter?

Document 358

Document Net Promoter Score Government Leadership 358

Experience Investigators by 360Connext

MAY 11, 2021

Customer experience sometimes gets classified as “soft” or “nice to have” because it gets talked about but not acted on. And many CX programs start with a tactic – like a customer journey map – and lose steam when leadership nods along but there is no discipline to back it up.

Customer Experience Management 291

Customer Experience Management Customer Experience Management Government 291

Customer Bliss

JULY 26, 2016

In this episode I speak with Renee Cacchillo, who is the Senior Vice President of Customer, Brand and Technology at the Safelite Group. Renee’s path to customer experience leadership is one I like to highlight because she earned her role through the years by proving her ability to lead and run a successful operation.

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Customer Journey Mapping Customer Experience Chief Customer Officer Culture 146

Experience Investigators by 360Connext

JANUARY 2, 2020

Co-creation sessions , customer advisory boards, or a simple conversation connects your customers with the outcomes they really want. Know the journey. Get that critical outside-in perspective with customer journey mapping. Innovation is not a one-and-done idea, it’s a cultural value.

2020 225

2020 Customer Journey Mapping Contact Center Customer Journey 225

Experience Investigators by 360Connext

OCTOBER 13, 2020

But too often, our customer journey maps remain static. When customer journey maps are treated as artifacts instead of tools, they become a historical document. A journey map that lives as an illustration on the wall for an extended period of time isn’t a tool, it’s an artifact.

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Customer Journey Mapping Customer Experience Net Promoter Score Contact Center 143

SuiteCX

OCTOBER 22, 2015

While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer-centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey 2015 Customer Centricity 40

SuiteCX

MAY 4, 2016

There are many approaches to Customer Journey Mapping, just as there are many different company cultures looking to use this valuable tool to improve their customer experience. We presented this content at the 2016 CXPA Members Insight Exchange.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey 2016 Presentation 40

SuiteCX

MAY 4, 2016

There are many approaches to Customer Journey Mapping, just as there are many different company cultures looking to use this valuable tool to improve their customer experience. We presented this content at the 2016 CXPA Members Insight Exchange.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey 2016 Presentation 40

Customer Bliss

APRIL 23, 2019

Recently, I’ve been getting a lot of calls from recruiters for very, very high-level CX leadership roles. Look for language around leadership engagement, culture, and that your role is defined beyond tactics. Look at leadership decisions that have been made. Get to Know the Leadership Team. Click To Tweet.

Chief Customer Officer 135

Chief Customer Officer Leadership Customer Journey Mapping Culture 135

Experience Investigators by 360Connext

NOVEMBER 24, 2014

Customer-centric cultures are built from the top and the bottom within an organization. Encouraging employees to do the wrong thing for short-term gains or report half-truths to avoid the wrath of a boss will inevitably lead to bad behavior toward customers. Worry about your guys.” ” Click To Tweet.

Customer Experience 304

Customer Experience Customer Journey Mapping Social Media Culture 304

Experience Investigators by 360Connext

MARCH 24, 2015

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping. So many answers!

Insights 236

Insights Customer Experience Customer Journey Mapping 2015 236

Experience Investigators by 360Connext

DECEMBER 17, 2014

Does the tone and messaging match your customer experience mission? Do they to reflect a customer-centric culture? Consider your hiring methods and make sure they align with your customer experience mission. Do they say thank you in more than a boilerplate way!? Make sure they do. Keep thank you cards at the ready.

2015 306

2015 Customer Experience Customer Journey Mapping Customer Journey 306

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

Related: Use SMIRC Goals to Define Customer Experience Outcomes 4. Think of customer feedback as collaboration. Reporting that out to leadership and teams can feel like the bulk of the work. And it’s easy to think THAT’S being customer-centric. But collecting is not enough.

Customer Centricity 271

Customer Centricity Customer Journey Mapping Connections Feedback 271

Horizon CX

APRIL 1, 2024

These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs. Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand.

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Customer Journey Mapping Touchpoint Customer Centricity Customer Journey 52

Experience Investigators by 360Connext

DECEMBER 17, 2019

If you’ve embarked on a journey mapping initiative , are you sitting motionless in the water, hoping the wind will take you where you want to go… or are you “tacking” by assessing where you are, where the wind is blowing, and asking what’s next? 6: Improve Employee Experience to Improve Customer Experience.

2019 178

2019 B2C 2020 Customer Journey Mapping 178

Experience Investigators by 360Connext

DECEMBER 11, 2014

They wholeheartedly believe their company/product/service/culture is THE BEST. Unfortunately, all that passion doesn’t translate to a sustainable customer experience strategy. Here are some ways entrepreneurs typically fail at customer experience: 1. Customer experience is seen as a project, not a way of business.

Customer Experience 272

Customer Experience Customer Journey Mapping Leadership Airlines 272

Michel Falcon Experience

JANUARY 16, 2020

This company’s leadership team has made a conscious decision that is negatively impacting their customer experience. As the year gets rolling, I’d suggest asking yourself three questions to identify what customer experience strategies you have the opportunity to create for your business and serve your customers exceptionally.

2020 88

2020 Customer Journey Mapping Customer Experience Hospitality 88

GetFeedback

MAY 9, 2019

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. That’s why most companies struggle to meet the expectations of their customers.

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Article Customer Experience Metrics Customer Journey Mapping 337

Customer Bliss

APRIL 1, 2016

A seamless customer experience gets delivered when you answer the questions your customer is asking. Let’s focus on the role that customer journey maps play in a seamless customer experience. Establish a framework for delivering a seamless customer experience. It’s as simple as that.

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Customer Experience Customer Journey Mapping Customer Journey Touchpoint 199

Experience Matters

JANUARY 6, 2015

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs. As Peter Drucker once said, “Culture eats strategy for lunch.” But it’s critical.

2015 132

2015 Customer Journey Mapping Contact Center 2014 132

Experience Investigators by 360Connext

JULY 28, 2020

The higher up in the organization, the further away from dealing with customers directly. It’s easy to believe your brand is thinking of customers when in reality the leadership simply isn’t ever asked to do so. I have seen a lot of Customer Experience role descriptions, and there is one thing that is often missing.

Customer Experience 225

Customer Experience Customer Journey Mapping Net Promoter Score Measurement 225

Oracle

DECEMBER 17, 2019

Forrester’s Customer Experience Index showed again this year, that CX excellence remains elusive, “According to the survey, 81% of brand scores stagnated; most industry front-runners were repeats; many gains too minor to render them statistically significant.” Customers’ expectations are continually evolving.

2020 52

2020 Leadership Customer Centricity Customer Journey Mapping 52

ClearAction

SEPTEMBER 25, 2022

The CCXP exam has 100 multiple choice questions that are easier to answer when you have spent a few years in your career managing 5 areas: CX Strategy, Improvement & Design, Culture & Accountability, VoC & Intelligence, and Metrics & Analytics. Pulling together all of this, you create your customer experience strategy.

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Customer Journey Mapping Financial Customer Experience Professionals Metrics 62

Experience Investigators by 360Connext

FEBRUARY 9, 2021

How to invest in Customer Experience. Defining a customer experience strategy is not enough. You have to then assign budgets, resources to develop processes, systems and overall cultural changes to actually make it happen. And finally, there’s another area to earn a return on the investment of CX: Your employees and culture!

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

Horizon CX

DECEMBER 1, 2023

The Art of Selling CX: Convincing Skeptical Senior Leaders on Customer Experience Success Introduction In the dynamic landscape of customer experience (CX) management, the journey extends beyond strategic implementation; it’s a constant process of persuasion and selling ideas, especially to senior leadership.

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Customer Centricity Automotive E Commerce Fashion 52

Experience Investigators by 360Connext

MARCH 12, 2018

That leader had an epiphany about customer-centric culture. If we focus on customers, we will be a better organization. And a few months later, people are rolling their eyes when a colleague says “remember how we’re supposed to be focused on the customer?” Once upon a time, there was a leader.

Customer Centricity 137

Customer Centricity Customer Journey Mapping Culture Workshop 137

Customer Bliss

NOVEMBER 3, 2016

This customer room power is going to drive your (a) leadership growth, (b) customer-driven growth engine, and (c) opportunities for customer analysis. Customer analysis: The power of regularly engaging leaders in the customer room. This is why you need to get the power core into a customer room.

Chief Customer Officer 170

Chief Customer Officer 2015 Customer Journey Mapping ROI 170

BlueOcean

MARCH 30, 2018

Cultural Alignment. Blue Ocean: How much of a factor is the alignment of cultures in your decision-making process for professional services? Peter: As a sourcing professional, I have to ensure that our company culture is reflected in the RFP and also that the document is customized to the specific industry in which we’re sourcing.

Insights 184

Insights Contact Center Hospitality Culture 184

Customer Bliss

SEPTEMBER 13, 2018

In my recent vlog, Jeanne’s Daily Dose…Of Reality , I discuss the importance of customer journey mapping and how you can use it to break down silos and unite your leadership team. Develop a Customer Health Dashboard to Help You Focus Your Journey Map Needs.

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Customer Journey Mapping Customer Journey Leadership Customer Retention 178

SurveySparrow

AUGUST 14, 2023

Customer Journey Mapping : Ready for a Treasure Hunt? Customer journey mapping helps you navigate the twists and turns of the customer journey. When leaders prioritize and advocate for a customer-centric culture, it sets the tone for the entire organization.

Customer Experience 52

Customer Experience Customer Centricity Customer Journey Mapping Touchpoint 52

Quadient

OCTOBER 1, 2021

The common theme in customer experience trends is acceleration. It reflects not only new demands for digital agility and analytics but also a focus on the implementation of customer journey mapping and other customer-centric tools. CMOs will drive customer obsession at their firms. Customer Experience.

Customer Experience 52

Customer Experience Customer Journey Mapping 2021 2020 52

ChurnZero

APRIL 1, 2022

“You’re not alone,” says Sharon Winterton , vice president of Customer Success at Catalina Marketing during her session “ Battling imposter syndrome in Customer Success ” at BIG RYG, ChurnZero’s annual Customer Success conference. Some say that imposter syndrome is nothing more than a side effect of toxic work culture.

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Customer Success Culture Leadership Customers 98