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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Refining post-sale strategies to better understand and meet the needs of customers.

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Guest Post: 14 Ways to Improve Customer Experience in Flexible Workspaces

ShepHyken

Transparent Pricing and Flexible Agreements Customers appreciate transparency in pricing and flexible lease agreements, so be sure to clearly outline the costs involved, including any additional fees for amenities or services.

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10 Things to Remember When Making the Move from AMs to CSMs

Education Services Group

The role of a Customer Success Manager (CSM) is consistently ranked as one of the fastest-growing jobs in the world. LinkedIn’s 2020 Emerging Jobs Report put Customer Success Specialist at number six in the U.S. Forming a Customer Success team is more complicated than telling your AMs that they do Customer Success now.

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Six Near-Universal CX Problems… And Six Solutions to Overcome Them

Experience Investigators by 360Connext

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out. CX Problem #3.

Culture 110
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Why Your Business Needs to Focus on Consumer Insights

ReviewTrackers

These sources of information are crucial in helping your business understand why customers do things a certain way. Organizations that monitor, manage, and analyze data from these sources are also in a better position to establish and build trust-based customer relationships.

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How to transition customers to a new CSM in 4 steps

ChurnZero

This allows the manager or tCSM to notify the customer at exactly the right moment of what’s to come and who will be taking over their account. You know that getting a new customer POC heavily influences whether that customer renews with you. To limit churn risks, track how often you transition customers between CSMs.

Books 98
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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. You may also want to recreate or update your brand personas.