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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. You’ve completed an energizing workshop and designed a powerful journey map visual.

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Decoding the Stages of Customer Journey: A Comprehensive Guide

SurveySensum

The responsiveness and effectiveness of the support team in resolving her issue became a pivotal moment in Claire’s customer journey. Claire’s story encapsulates the essence of a customer journey. What is a Customer Journey? So let’s deep dive into different stages of the customer journey.

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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

That’s why customer journey mapping is such an inviting idea. When we map out the actual journey our customers take and turn it into a beautiful visual? Beautiful customer journey maps are easy to find. I love the idea of mapping out the journey for your customers.

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Too many see journey mapping as an employee workshop.

Heart of the Customer

This confusion is fueled by vendors who offer “journey mapping workshops.” ” This is a half- or full-day workshop where you […]. The post Too many see journey mapping as an employee workshop. appeared first on Heart of the Customer.

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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

Does it drive the next best action, or leave them scratching their heads and dropping out of the journey? Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey. Do you have a customer journey map? We’re all guilty.

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Leverage?journey?modeling to operationalize the experiences?

SAP Customer Experience

A customer journey map is a good start but not enough. Improving customer experience and how customers engage with business processes often starts with mapping journeys. Mapping a customer or employee journey is a straightforward task that can happen in a workshop or two.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Keynotes, Coaching and Executive Workshops. Kicking off the year or the quarter or the sales meeting with a workshop on how to better focus on customers is a great way to move the needle quickly. Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping.