CSM Magazine

JANUARY 2, 2023

It can make customer service easier, help to build customer relationships, and even boost sales. Additionally, keeping content minimal and avoiding any long or wordy explanations can also help to increase customer engagement. Give the occasional free product or service to your long-term customers.

Rewards Programs 52

Rewards Programs Loyalty Customer Service Customers 52

BirdEye

MARCH 10, 2022

B2Bs with referrals have a 70% higher conversion rate, and they report a 69% faster close time on sales. The lifetime value of referred customers is 16% higher than customers acquired through any other means. The lifetime value of referred customers is 16% higher than customers acquired through any other means.

Marketing 98

Marketing B2C Reference Social Media 98

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

SurveySensum

JULY 19, 2023

Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! This level of personalization allows customers to create personalized products that reflect their individual styles, resulting in a truly unique and memorable experience.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. This actually is not true. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Totango

FEBRUARY 21, 2019

It’s a chance to reinvigorate and deepen your relationship with your customer through a successful winback campaign. To thrive within this environment, you must know how to launch successful winback campaigns that re-engage your customer with your product. Here are some ways to re-engage customers: Incentivize engagement.

Customer Success 63

Customer Success Social Media Rewards Programs Webinar 63

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

OCTOBER 12, 2021

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. The value can be immediate. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SuiteCX

JUNE 15, 2017

Having a loyalty program is becoming a cost of doing business, a hygiene factor. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Having a loyalty program is becoming a cost of doing business, a hygiene factor. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Kitewheel

MARCH 4, 2019

To solve this problem, airlines should use real-time interaction management(RTIM) to track each customer across time and determine the next best experience for them. Contextual relevance drives customer engagement. While a blanket message can make sense in some contexts, we know that customers prefer personalized messages.

Travel 40

Travel Hospitality Customer Journey Airlines 40

SmartKarrot

APRIL 22, 2022

Dedicating resources that provide quick and engaging solutions will help you boost your customer retention. Using data and analytics, make sure that you keep track of your customers – maintain a record of the people purchasing from you, the return customers, and the ones who have stopped purchasing from you.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

SmartKarrot

JUNE 1, 2020

The benefits of SaaS customer retention rate to your company include increasing sales as tenure grows, lower customer management costs in the long run, and getting customer referrals. The loyalty scheme keeps the customers coming back because they target the highest prices associated with the reward.

Customer Retention 10

Customer Retention Social Media Rewards Programs Loyalty 10

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Strativity

APRIL 27, 2023

No sooner were operators and brand leaders starting to see uptake in digital experience investments and improved hiring when consumers, nervous about inflation, brought about the great trade down and pushed sales towards fast food at the expense of the casual and fast casual sectors. Then the pandemic hit and normal stopped.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

No sooner were operators and brand leaders starting to see uptake in digital experience investments and improved hiring when consumers, nervous about inflation, brought about the great trade down and pushed sales towards fast food at the expense of the casual and fast casual sectors. Then the pandemic hit and normal stopped.

2022 52

2022 Roadmap Customer Relationships Brands 52

SmartKarrot

NOVEMBER 2, 2020

Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you. You can even reward them by creating a loyalty rewards program. Adeel Shabir, outreach manager at SIA enterprises has recognized the importance of customer retention. ” 31.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Optimove

JULY 20, 2023

Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. Moreover, the prefix “omni” means “all,” and “channel” refers to the ways in which customers interact with a company—in stores, on the web, social media, email, apps, SMS, etc.

Omnichannel 40

Omnichannel Marketing Social Media Rewards Programs 40

ProProfs Chat

DECEMBER 18, 2019

And those business owners who have not yet started making use of the live chat software to interact with their customers, they are way behind the times and need in their approach. . Ultimately, it will help you increase your sales revenue – Just the right motivation you need. Customers Prefer Live Chat. Lean on Web Links.

Customer Experience 87

Customer Experience Multi-Channel Social Media Customers 87

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. This should happen across touchpoints: social engagement, reviews, referrals, etc.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

SurveySparrow

MARCH 29, 2023

It serves and reflects our needs but has little to do with what the customer is experiencing and desiring. Furthermore, it is based on the illusion that the seller still controls the marketing, selling, and sales processes. Based on how your customers behave at this stage, you should optimize your marketing and sales strategies.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Kitewheel

MARCH 25, 2019

Filling these gaps will have quick value and drive customer loyalty. These are areas where tension are often highest, such as between sales and service, or marketing and sales. Ask targeted questions of your customers and prospects to get a sense of how the experience could improve. Customers are creatures of the now.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. To see why, visit their website , where you encounter various opportunities to earn points for many forms of non-transactional engagement.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Gainsight

FEBRUARY 12, 2019

As customer success becomes more and more established, the relationship between PM and CS has the potential of mirroring the sales and marketing challenges many companies struggle with. That’s because CS (and Support) are hearing product requests from customers, but the processes to manage those requests can leave a lot to be desired.

Rewards Programs 45

Rewards Programs Webinar Events Customers 45

Currency Alliance

OCTOBER 29, 2019

This may seem to make rewards pricing more complicated. That’s somewhat true; but there are relatively simple, actionable, tactical steps that brands can take to make step-change improvements in their loyalty engagement strategy. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

Change in the legacy loyalty platform, on the other hand, has been difficult and expensive, because the vendor must be supportive, if not fully engaged for nearly any desired change to functionality. And, it makes it difficult to measure the customer´s engagement if they respond in any way.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. But South Africa’s first-place ranked program isn’t a grocer at all, but a pharmacy.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52