Comm100
NOVEMBER 3, 2017
Social media is chaotic, but your social media team shouldn’t be! In order for your social media strategy to work, it’s important that your team be onboard with what you are trying to achieve, and have the knowledge and resources to help you achieve it. The Basics of Social Media Training.
ShepHyken
NOVEMBER 21, 2016
Steve DiGioia shares some nice ideas about the importance pretending to be your own customer. The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report by Ash Read. My Comment: Buffer has shared their insights on the current and future state of social media marketing.
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ShepHyken
JANUARY 28, 2019
What Do Customers Really Think Of Your Brand? Which-50) Every marketer has heard a horror story where a brand went viral for horrible customer experience with social media enhancing the frequency of those stories twofold. While an excellent concept for customers, it is also appropriate for the colleagues you work with.
ShepHyken
APRIL 1, 2019
A Complete Guide to Social Media Customer Service by Anna Bredava. Search Engine Journal) In this article, we’ll go through all the steps of building a social customer service strategy from scratch and answer the frequently asked questions about social customer support.
ShepHyken
JULY 18, 2016
My Comment: I have been fascinated by the popularity of Pokemon Go, the new augmented reality game that kids and adults are downloading onto their smartphones. This article shows how customer experience and marketing can tie into a game. When Social Media Turns Customer Service Nays Into Yays by Katie Cooper.
ShepHyken
JANUARY 23, 2017
(SparkCentral) Social media isn’t just for marketing anymore. In fact, once customers are engaged with your Facebook page or your Twitter feed, the real work begins. New research shows that social media is becoming the preferred method of resolving customer service issues. Follow on Twitter: @Hyken.
Comm100
DECEMBER 19, 2017
These enlightened customers demand a certain quality of interaction and service from your company. Creating a positive customer journey — from the first interaction (calls, live chat, emails or social media) to the purchase and even after the sale is made – is paramount if you want to attract and retain customers.
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