Forrester's Customer Insights

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Loyalty 29

Loyalty Omnichannel Rewards Programs Loyalty Programs 29

SurveySensum

JULY 19, 2023

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

Strativity

MAY 25, 2023

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for.

Brands 52

Brands Loyalty Programs E-support 2022 52

delighted

NOVEMBER 20, 2020

Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Does the store carry the products customers are looking for? Does their return policy make it easy for customers to easily exchange the product if it doesn’t match expectations? What is retail?

Retail 70

Retail 2021 Customer Experience Omnichannel 70

OpinionLab

MAY 4, 2017

In my last post , I said listening to customers and capturing feedback across all channels is a crucial step to delivering great customer experiences in today’s omnichannel world. There is also the argument that customer feedback doesn’t always influence purchasing behavior.

Sports 79

Sports Apparel Omnichannel Rewards Programs 79

Bold360

APRIL 27, 2017

As the winter slips away and the days start getting longer and warmer, your customers start thinking about summer. Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights.

Tourism 56

Tourism Travel Customer Service E-support 56

delighted

NOVEMBER 5, 2019

Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Does the store carry the products customers are looking for? Does their return policy make it easy for customers to easily exchange the product if it doesn’t match expectations? What is retail?

Retail 40

Retail 2020 Customer Experience Omnichannel 40

SurveySensum

FEBRUARY 28, 2024

Customization : It’s all about making it specific and oriented, especially for your employees. Along with features like closing the feedback loop, unique links and WhatsApp Surveys , journey-based dashboards, and more, it is known to deliver exceptional customer support with an SLA of just 2 hours!

2024 52

2024 Feedback Demo Social Media 52

Optimove

JULY 20, 2023

What is Omnichannel Marketing? Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. Omnichannel marketing focuses on delivering a consistent customer journey, regardless of the channel a customer uses.

Omnichannel 40

Omnichannel Marketing Social Media Rewards Programs 40

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Many brands are investing heavily in customer experience (CX) and, as we explore below, the numbers don’t lie — those allocated resources can yield some serious returns.

ROI 40

ROI Measurement Customer Experience Metrics 40

delighted

OCTOBER 22, 2019

The value of a strong Net Promoter Score (NPS) is that it can indicate if your business is delivering on the promises that it’s making to customers. For instance, high NPS scores positively correlate to customer retention, referral acquisition, and strong brand awareness. Passives are customers who answer 7 or 8 on an NPS survey.

Net Promoter Score 41

Net Promoter Score NPS Measurement Feedback 41

CSM Magazine

SEPTEMBER 6, 2021

Many businesses focus their marketing efforts on acquiring new customers. But while customer acquisition is important, customer retention is even more important. Having a high level of customer loyalty won’t just boost your sales and enhance your profits. Offer An Excellent Customer Experience.

Loyalty 52

Loyalty Social Media Rewards Programs Customer Retention 52

CSM Magazine

FEBRUARY 22, 2023

Customer experience planning is essential to the success of any organization. By creating a great customer experience, you can increase customer satisfaction and loyalty. Define Your Goals : Do you have a clear picture of what you want to achieve with customer experience planning? Here are 10 tips for success.

Customer Experience 52

Customer Experience Rewards Programs Omnichannel Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. In the times of the coronavirus pandemic especially, a primary meter that will set businesses apart is customer experience.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Bold360

JULY 13, 2017

Multichannel and omnichannel might be this decade’s buzzwords, but that doesn’t mean they aren’t also essential to success for both your business and customers. Refers to the multiple ways your business and customers can interact with one another. How can Omnichannel Customer Service take this Further?

Multi-Channel 56

Multi-Channel Omnichannel Advertising Social Media 56

Strativity

APRIL 27, 2023

This can only be done by owning the customer relationship. To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. Material works with some of the largest and most innovative restaurant brands.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

This can only be done by owning the customer relationship. To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. Material works with some of the largest and most innovative restaurant brands.

2022 52

2022 Roadmap Customer Relationships Brands 52

SurveySparrow

MARCH 29, 2023

With the increasing number of eCommerce stores, business owners should find ways to streamline the experience of their customers. This is where mapping the ecommerce customer journey becomes important. The typical ecommerce customer journey can take days, and it can involve multiple channels. The Funnel is transactional.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

Kitewheel

MARCH 25, 2019

What changes has your business made this year to improve the experience customers have with your brand? Last year, we saw incredible growth in Customer Experience (CX) investments and for good reason. Most businesses struggle to connect all of the relevant data on their customer experience. Identify customer pain points.

Hotels 76

Hotels ROI Customer Journey Retail 76