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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Increased investments are earmarked for 1) scaling personalization, 2) unifying customer data, 3) AI-based marketing automation, and 4) multi-channel orchestration.

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Digital Omnichannel: Most Businesses Aren’t Where They Need to Be

NICE inContact

One top demand is for true omnichannel customer service , no matter the channel. We reported in the 2018 NICE inContact Customer Experience (CX) Transformation Benchmark that 91% of consumers expect a seamless omnichannel experience. Additionally, another 43% rated themselves as only “moderate” at seamless omnichannel delivery.

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Answers to Some of Your Most Pressing CX Questions Are Just a Download Away

NICE inContact

How about the latest digital channels? Are you delivering seamless omnichannel customer experiences and creating promotors rather than detractors? One gap: Contact center leaders underrate the quality of service being delivered by their agent-assisted phone channel. Have they embraced your new, leading-edge, AI-enabled chatbots?

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How to Scale Your CX for the Holiday Season

Kustomer

According to Adobe’s Digital Insight Report, online shopping is expected to top $200 billion for the first time in history. The customer journey is often multi-faceted, potentially transitioning from browsing online, to going in-store to check out a product, to then maybe going back home and purchasing via the website.

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Are You Meeting Your Customers’ Expectations for Omnichannel Service?

NICE inContact

How do you know if you’re meeting their expectations for Omnichannel service? I’ve got some good news for you, we can help you gain some insight into how consumers are feeling about customer service interactions. inContact conducted research on Omnichannel customer service experiences and results.

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3 New Findings From State of the Customer Journey 2021

Kitewheel

Customer Journey Channel Counts Increase. One of the trends in customer journey management, CX, and martech has been the adoption of omnichannel, multi-channel, or cross-channel approaches. Naturally, customer journey projects often span many channels. Download it today for more information and detail.

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