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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real.

2016 267
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3 examples of retailers re-focusing on the in-store experience

Alida

Video killed the radio star, but e-commerce hasn’t killed bricks and mortar retail. This slight uptick is despite the growth and convenience of e-commerce. Seeing and touching merchandise is appealing to the consumer, as is the opportunity to engage with other people. In-store inventory innovation secures customer loyalty.

Retail 154
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Why Customer Support Email Should Be Considered Sacred

Experience Investigators by 360Connext

There were no email or website addresses provided for support. Yet, even with her fractured hand (which she disclosed to the rep), she was instructed to contact the Regus support team herself about the issue via email, which was answered with an automated reply saying someone would satisfy her request within 48 hours. Follow List.

E-support 274
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

Restaurant brands that invested early in proprietary customer engagement platforms are now stronger, including Starbucks with its highly personalized mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform. materialplus.io

Brands 52
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Tying the Knot on Top-Notch Customer Service

Experience Investigators by 360Connext

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2013 252
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Spooky Calls-To-Action For Converting Visitors

Experience Investigators by 360Connext

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2013 197
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10 massive business trends that will shape 2017 and beyond

Alida

The enterprise guide to customer intelligence [e-book]. This new era in social sharing means companies must find ways to engage more authentically with the public—even if it means being less polished than they’re used to. Impressive innovations in offline retailing. E-commerce giant Amazon is leading the way.

2017 0