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A Deep Dive into Conversational Intelligence

InMoment XI

It involves leveraging software such as natural language processing (NLP), machine learning, and artificial intelligence to gain insights from spoken or written conversations. By deciphering the nuances of customer interactions, businesses can gain valuable insights into preferences, sentiments, and pain points.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

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10 Ways to Use AI in Real Estate Marketing 

BirdEye

AI in real estate marketing helps businesses by providing data-driven insights, personalized marketing, and 24/7 customer support, enhancing efficiency, and increasing customer engagement for better results. Table of contents What is AI in real estate marketing? How can AI benefit real estate marketing?

Marketing 109
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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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Multi-Touch Attribution

Optimove

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels.

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Top 17 Gorgias Alternatives & Competitors for 2024 (Real User Feedback)

Kustomer

Gorgias is one of the leading help desk software options available on the market. Primarily tailored for e-commerce businesses, this tool efficiently manages tickets, centralizes customer communication via a shared inbox, and automates numerous routine tasks. However, it falls short of providing end-to-end customer service solutions.

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The ultimate guide to social media scheduling tools

BirdEye

Including social media in your marketing strategy is crucial to maximizing your leads. Social media scheduler tools are incredible assets for businesses and marketers alike– with them, you can schedule multiple posts across multiple social media accounts. Posting consistently is the number one way to achieve your goals on social media.