Thu.Aug 24, 2023

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Community management best practices: How to keep the valuable insights coming long-term

Alida

Keep your insight community healthy by diversifying your activities, recruiting often, and engaging your members frequently. Start learning now.

Insights 130
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Getting the most from email customer service

Eptica

Date: Thursday, August 24, 2023 Author: Pauline Ashenden - Demand Generation Manager Getting the most from email customer service Published on: August 24, 2023 Author: Pauline Ashenden - Demand Generation Manager Email customer service remains popular among businesses and their customers. In our latest blog we share key tips to help customer service teams optimise and get the most from the email channel.

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Partnering for Success: The Braze Partner-Led Onboarding Program

Braze

Having the right technologies on hand is an essential part of any successful customer engagement strategy—but implementing a new marketing technology platform can sometimes be both time-consuming or labor-intensive.

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Migrate Your Accelerator-based Storefront to Composable Storefront

SAP Customer Experience

Overview Migrate your accelerator-based storefront to Composable Storefront If you’ve read the “Five reasons to move to a project Spartacus javascript storefront ” and “Getting started with SAP Commerce Cloud Project Spartacus” you may be wanting to migrate to a stateless high-performance architecture and now wonder how to actually prepare.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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SAP CPQ: A Powerful Solution for Optimizing Sales

CSM Magazine

SAP CPQ improves sales performance via smart automation of custom-tailored pricing for multi-aspect products. A reliable SAP solution provider will adjust and test CPQ software to ensure it is integrated smoothly into a business ecosystem. Running a profitable business nowadays requires not only a marketable product but also advanced technologies to streamline the sales process.

Sales 52

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The Chatbot Connection: Transforming Global Public Transport

Cyara

Public transportation isn’t usually known for innovative, forward-thinking approaches to customer experience. As urban centers grow more crowded each year, their public transport systems are struggling to evolve.

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Navigating Telco Customer Loyalty: Start Marketing with the Customer  

Optimove

Gaining insights into your telco customer journey is like following a treasure map. The starting point at each phase is the customer. Each interaction, from activation to post-contract, reveals valuable clues about preferences and pain points. These interactions form the foundation for delivering tailored experiences. Let’s explore how to drive loyalty at each stage: Activation Stage: Building the Foundation: The activation stage marks the start of your relationship with customers.

Loyalty 40
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How to Create an NPS Survey

Zonka Feedback

Net Promoter Score (NPS) surveys have emerged as a game-changer in the world of customer loyalty measurement. With their ability to provide valuable insights into your brand, company, product, or service, NPS surveys help ensure customer retention and enhance brand advocacy.

NPS 52
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What is AHT? Strategies to Improve Average Handle Time

Amplifai Coaching Category

Learn how AHT drives boosts productivity, improves agent morale, and drives customer satisfaction. Learn how to calculate average handle time, tips to improve your contact center's AHT, the pitfalls to avoid, and more.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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How Making Customer Wait Reveals How Internally Focused Your Organization Is

Beyond Philosophy

Waiting is another type of cost to the customer. When you make them wait, you’re charging them in their time. Companies should consider this cost when designing their experiences that require waiting. I got the idea for this topic while waiting in line at the grocery store. At my local market, a self-check-out was installed to reduce our wait times.

Banking 78
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Mastering customer marketing strategies: Guide to sustainable growth

BirdEye

It’s harder for a business to stand out these days. Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

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What to Look for When Working With an Automotive Marketing Agency

ReviewTrackers

Join ReviewTrackers in a deep dive of what to look for when working with an automotive marketing agency!

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How to Avoid Common CDP Pitfalls and Improve Outcomes

Strativity

Learn how CDPs are used and explore the best ways to maximize the value of CDP implementation through the use of predictive analytics and AI.

52
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Invest In Demand-Side Platforms To Lift Productivity And Performance

Forrester's Customer Insights

Demand-side platforms (DSPs) are defined and confined by the acronym’s connotations. In 2007, when DSPs emerged, they coincided with the growth of real-time bidding, a practice since revealed to be rife with data leakage and brand safety concerns.

2007 49
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How to be heard by your product team

Help Scout

Your customers know what they want from your product, and you know what your customers want from your product, but you can't get the product team to make those changes. Here's what to do.

Article 40
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The State Of Cyber Insurance, 2023

Forrester's Customer Insights

Cyber insurance is a common tool for risk transfer today. It’s also a key driver for cybersecurity program investment today. But who has cyber insurance and what benefits do organizations see from it?

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How to Avoid Common CDP Pitfalls and Improve Outcomes

Strativity

The post How to Avoid Common CDP Pitfalls and Improve Outcomes appeared first on Material.

52
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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2003 Called, And It Doesn’t Want Its Email Security Appliances Back

Forrester's Customer Insights

The FBI’s Cyber Division issued an advisory which “strongly advises” that organizations still using Barracuda Networks Email Security Gateway (ESG) appliances affected by an exploit of CVE-2023-2868 remove those appliances “immediately.” This advisory builds on the vendor’s own recommendations to replace its ESG appliances.

2003 48
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What is Unified Customer Experience? Exploring Seamless Engagement

SurveySparrow

As customers, do we really just judge a product or a service solely based on the ‘product’ itself? Or do we evaluate the whole process? It’s the latter now, right? Customers now evaluate the entire journey of interactions. The expectation has shifted from wanting a good product to being on the receiving end of a whole experience. To back this up , a number of surveys have been conducted, and according to them, 86% of buyers are willing to pay more for a better customer experience.

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Saying Goodbye To MQLs: What’s The Business Impact Of Leaving MQLs?

Forrester's Customer Insights

In this week’s Saying Goodbye to MQLs blog, we cover the business impact of leaving MQLs behind and the value you’ll gain when adopting this revenue process transformation.

Blog 49
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From DIY to Delight: How Brands Are Maximizing Self-Service Options to Reduce Customer Effort?

SurveySensum

According to the Harvard Business Review article, Kick-Ass Customer Service , 81% of customers stated that they intend to take care of matters by themselves before reaching out to a customer service representative. Another research by Harvard Business Review on customer experience reveals that customers who fail in their attempt to use self-service options and are forced to pick up the phone to talk to agents are 10% more likely to be disloyal than those who were able to fully resolve their iss

Brands 52
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Three Tips To Guide B2B Demand Marketing Leaders’ Plans For 2024

Forrester's Customer Insights

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

2024 49
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How To Overcome Revenue Operations Constraints And Boost The Growth Engine

Forrester's Customer Insights

Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.