article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Using before and after data, A/B tests, and pilot programs can clearly show return on investment. It’s time to make your case.

ROI 260
article thumbnail

How Do You Solve 2020’s Most Common CX Problems? Start Here.

Experience Investigators by 360Connext

First, understand the true costs of NOT investing in customer experience. Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. Related: Customer Experience ROI: Why Not Investing can Sabotage Your Success.

2020 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rethinking the ROI of CX

Zeisler Consulting

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. How do you sell CX to leadership? There isn’t much taste for a second shot at it if a leadership team of your organization (or your client’s organization) has already been burned once.

ROI 93
article thumbnail

3 Important Trends From the 2022 CS Index and Why It’s Important to Your Business

Gainsight

Improving user NPS with success plans. Although those costs tend to plummet in the long run, the return on investment (ROI) usually comes about a year and a half after the deal is closed. Improving user NPS with success plans. Improving Net Promoter Score (NPS) is not an easy feat. versus $0.63

2022 52
article thumbnail

An Article On Customer Experience That Actually Makes Sense

GetFeedback

Purposeful leadership: Leaders within a company need to be aligned on the importance of CX and must agree on the proposed strategy. CX leadership coalition: The VoC program and customer map fuel a company’s customer experience program, while the employees are the engine — they take this data and act on it.

Article 337
article thumbnail

3 Things CMOs Should Do During an Economic Downturn

Totango

Maximize Your Return on Investments. During an economic downturn, your greatest investment should be in your current customer base. NPS or CSAT) and outstanding support tickets. . And in order to maximize your ROI, you should be focusing on retention and customer satisfaction strategies.

article thumbnail

More on CX ROI: Save AND make money

Zeisler Consulting

I have written previously a couple times about return on investment for CX. And it’s also fair to say that if the leadership of your organization doesn’t see the intrinsic value of good Customer Experience, you’re fighting an uphill defensive battle in the first place. Just because your overall CX (C-SAT, NPS, etc.)

ROI 72