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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized. The emphasis on experience over sales creates a customer-friendly environment that has become central to Apple’s retail success.

Retail 78
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CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. What’s the secret to these dilemmas?

ROI 62
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What’s causing the retail apocalypse, and what companies can do about it

Alida

Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. But in order to reinvigorate sales, the retail industry needs to reimagine the customer experience —and it needs to do so quickly. How retailers are bucking the trend. It’s not all bad news for retailers.

Retail 173
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Top 7 Ways to Build Long-Lasting Customer Relationships

ProProfs Chat

Boost sales. But for a brand to reach that level, earning long-term loyalty becomes a thriving factor. That’s because of long-term customer loyalty results to: Increase word-of-mouth publicity. If your product or service is terrible, no amount of relationship building, sales or marketing will save you. 3: Be Honest .

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It’s High Time to Enhance Your Event Ticketing App With Advanced Functionality

CSM Magazine

Viewers bring direct income in the form of ticket, souvenir, food, beverage, and other online and physical sales. According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation. Any challenges so far?

Events 56
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The Experience Margin: Only CX can save retail brands

Currency Alliance

Illustratively: in 2013, Amazon’s services (Prime, third-party sales, credit, advertising and AWS) formed 22% of Amazon’s group revenue [iii]. Like the anomalous wins of a bedraggled sports team, incidents of the retail industry dabbling in services are almost more frustrating for their paucity. The best example is Amazon.

Retail 110