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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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6 tips for effective restaurant reputation management

BirdEye

Did you know that in the last twelve months, an impressive 73% of consumers searched online for local restaurants? This statistic shows that your customers are looking for you online. Increased trust Engaging in online reputation management shows your customers that you care about their opinions and experiences with your brand.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

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CPG Counter Trends for a Recession

2020 Research

Schlesinger Group recently presented a webinar on the topic of consumer-packaged goods counter trends for a recession. The webinar was hosted by: Stan Sthanunathan – Retired Executive VP of Consumer and Market Insights at Unilever. Consumer packaged goods companies express concerns over imminent recession and economic downturn.

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Subscription business model: What, how, and why

BirdEye

Another study indicates that 75% of organizations that sell directly to consumers will offer subscription services by 2023. This model offers convenience for the business and the consumer. It allows companies to leverage customer relationships to create a steady revenue stream. times per year.

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Four Technologies Reshaping the Customer Experience

Wootric

Consider the realities: as recently as even 2007 the modern smartphone didn’t exist, AI was still a science fiction notion, and the idea of self-driving cars wasn’t on the general public’s radar. Amazon has its robot workers in the warehouses, as do many other brands. Undoubtedly it’s chatbots.

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Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?

Beyond Philosophy

Twenty years ago, in their 1994 white paper entitled “Customer Loyalty:Toward an Integrated Conceptual Framework,” academics Alan S. BtoB customers are not trapped today, at least not with any frequency, because business decision-making dynamics have so significantly changed. .