article thumbnail

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

article thumbnail

Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

According to an IBM survey , only 43 percent of consumers trust the insurance industry. The lack of trust in insurance providers has remained above 50 percent since 2007. So how do you get to the point where your insurance brand or agency is able to inspire trust among customers? These connections are predicated on trust.

article thumbnail

6 tips for effective restaurant reputation management

BirdEye

Did you know that in the last twelve months, an impressive 73% of consumers searched online for local restaurants? Increased trust Engaging in online reputation management shows your customers that you care about their opinions and experiences with your brand. This statistic shows that your customers are looking for you online.

article thumbnail

Brand Move Roundup – June 18, 2020

C Space

The Brand Move Roundup – June 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52
article thumbnail

What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

article thumbnail

What Elephants and Customer Experiences Have in Common

CSM Magazine

Jim Davies explores 5 brand- and money-saving customer experience (CX) options. We saw this in the last big recession spanning 2007-2009. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor.