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A History of Customer Support Technology

Team Support

1980s-1990s: The Dawn of CRM Software The next two decades saw the adoption of computerized systems for customer support. Companies started using customer relationship management (CRM) software to manage customer information and interactions. TeamSupport is here to help our customers stay ahead of the curve.

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Subscription business model: What, how, and why

BirdEye

It allows companies to leverage customer relationships to create a steady revenue stream. It also enables customers to automatically and conveniently repurchase a product or service they want to continue using. For example, in 2007, the mean number of times people saw movies in the theater was 4.8 times per year.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Below, we’ve compared companies with low Net Promoter Scores relative to the averages for their industries to determine which characteristics have the most significant negative impact on customer satisfaction. There are two lessons here for businesses aiming to improve retention, increase customer satisfaction, and foster loyalty.

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Markies Monday: 3 Ways to Win a Markie Award

Oracle

The Borderless Award for Best International Marketing Campaign. The Thinker Award for Best Innovation in CX (Marketing). The Pinpoint Award for Best Account-Based Marketing Strategy. The Upshot Award for Best Demonstrated ROI (Marketing). The Omni Award for Best Omni-Channel Experience (Marketing, Sales & Service).

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The Evolution of Customer Success

Gainsight

In each instance, the customer initiated the engagement. Before 2013, tech companies approached customer relationships in much the same way. Marketing and outreach were proactive, but post-sale, businesses rarely initiated conversations. Shift Two: The Marketing and Sales Funnels Transformed.

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Four Technologies Reshaping the Customer Experience

Wootric

This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing. Consider the realities: as recently as even 2007 the modern smartphone didn’t exist, AI was still a science fiction notion, and the idea of self-driving cars wasn’t on the general public’s radar. Artificial intelligence.

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Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?

Beyond Philosophy

Delivering at promised levels on pricing, completeness, accuracy, timeliness, reliability, and consistency are minimum standards for building a foundation level of trust and helping to build the supplier-customer relationship. After all, your business partners represent your company and products to their customers.