article thumbnail

Customer Feedback is Your Competitive Advantage

AskNicely

Savvy CEOs understand that growth and employee engagement can be created by listening to customer feedback while following one guiding principle: Be customer obsessed. As a brand, Amazon strives to give an experience that is a solid example of customer-obsessed culture from the top down. What is that shift?

article thumbnail

How Marmalade Insurance Has Utilised Customer Feedback Software to Help Improve CSAT and Increase Their Net Promoter Score

CSM Magazine

Part of this approach is their customer feedback process, which they introduced in 2020, with the help of customer feedback software provider, CustomerSure. The firm has also reported improvements in staff sentiment/morale as a direct result of receiving motivating feedback and seeing improvements in customer satisfaction metrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

Failure to capture unstructured and unsolicited feedback. Not Interpreting Feedback. The process of gathering, organizing, and analyzing customer feedback is an essential component of this process, and one that is most often facilitated by a solution or technology stack provided by a vendor. Only focused on surveys.

article thumbnail

Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts

ijgolding

So with the future health of the business at stake, it’s worth knowing how to keep each customer, and that’s where customer feedback comes in. But there’s a big problem with the way customer feedback and satisfaction surveys have traditionally been done which means they don’t deliver this enormous benefit. Customer feedback is broken.

article thumbnail

Service Untitled» Blog Archive » The 2010 Fanati Award

Service Untitled

They’re also interesting because they are more reflective of the type of culture the company has. You can see Pet Relocation’s video, and more information about the 2010 Fanati Award here. Service Untitled The blog about customer service and the customer service experience.

2010 41
article thumbnail

5 Top Customer Service Articles of the Week 11-8-2021

ShepHyken

destinationCRM) In a provocative Harvard Business Review article, researchers from the Corporate Executive Board (CEB) argued in 2010 that companies should Stop Trying to Delight Your Customers, because “wowing” customers was a losing strategy. The Great CX Debate: Should Customer Experiences Be Effortless or Exceptional? by Jon Picoult.

Article 90
article thumbnail

CX Design Thinking in the Travel Industry, With Annette Höher-Bäuerle – CB64

Customer Bliss

In 2010, she decided to leave the legal field with the aim to move closer to the actual operations and to focus on putting the customer first. Annette is responsible for Thomas Cook’s overall customer experience strategy and road map with a clear focus on the cultural transformation as well as designing the end-to-end customer journey.

Travel 204