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How to engage millennials for customer insight and marketing

Alida

ENGAGE MILLENNIALS FOR CUSTOMER INSIGHT. Given the economic power of Millennials, customer intelligence professionals need to become experts in engaging with this group. Infographic from our Social to Sale study. Traditional means of recruitment in customer insight don‰’t necessarily work with Millennials.

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What is customer intelligence? How a deeper customer understanding drives revenue and sales

Alida

The empowered customer is more demanding and less loyal. Brands have never been more fragile,” James Surowiecki, a business journalist for The New Yorker , wrote in 2014. Customers no longer rely on a brand’s reputation to gauge the value of a product.

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How Lane Bryant Turned Its Contact Center Into a Sales Machine

Stella Connect

Stan Lucas, AVP of Customer Insights and Advanced Analytics for Lane Bryant, recalls the beginning of the end of the company’s cost-containment (and therefore costly) approach to contact center management. Stan Lucas, AVP of Customer Insights and Advanced Analytics, Lane Bryant. A New Breed of Customer Service Agent.

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Why I Prefer Not To Do Business With Customer-Centric Businesses

Maz Iqbal

Here is what The Economist said back in July 2014: … on July 21st Tesco abruptly announced that Mr Clarke would be leaving his job, apparently prompted by a warning that profits in the first half of 2014 would come in “below expectations”. Where is Tesco today?

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Beyond Facebook: 4 types of online communities and best practices on how to use them

Alida

A 2014 report from the analyst firm Demand Metric shows that two-thirds of companies employ different types of online communities. In The Enterprise Guide to Online Communities , Tyler Douglas, chief sales and marketing officer at Vision Critical, identifies four different types of communities: 1.

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Hello Customer secures €6 million in new fundraising round with Senovo Capital and Peak Capital

Hello Customer

CEO Leslie Cottenjé: “The coronavirus has placed the relationship between companies and their customers under a magnifying glass. More than ever businesses realise the importance of listening to customers, especially now that personal contact has been absent for some time and online sales are booming.

2015 98
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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

By pushing for the sale in all your Facebook posts and tweets, you end up ignoring many of your customers. How about being a bit more personal and actually communicating with your customers? Remember when customers were limited to using the telephone if they wanted to contact businesses? Don’t hesitate to engage.