2015 Customers Innovation Voice of Customer 
OpinionLab
MARCH 12, 2015
When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Customer Experience Management. Immediate Action.
CX Journey
AUGUST 4, 2015
Image courtesy of Celestine Chua Do you think that the speed of innovation is too fast for your customers? Do you know how your customers feel about the pace? So if you're not innovating for your customers, for whom are you innovating? or innovation? Is that truly innovation? or just right?
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Waypoint Group
APRIL 21, 2015
In just a few weeks, San Francisco will be flooded with customer success professionals as Gainsight’s Pulse conference kicks off May 12. Pier 48 will be converted into a Customer Success Village and accompanied by gourmet food trucks in what we can only imagine will add up to an event rivaling Dreamforce. Traveling with colleagues?
CX Journey
JANUARY 22, 2016
It was published on their blog on August 20, 2015. How do you drive innovation within your organization? When you're designing or redesigning your customer experience, it's critical to listen to - and understand - your customers, what they are trying to do, and how well it's going. What does that mean?
Second to None
FEBRUARY 22, 2019
They key to success in customer experience understanding the customer and their behavioral patterns. Although emotions play a major role in governing the customer experience, their abstract implications oftentimes become background noise against tangible data.
Second to None
MARCH 8, 2019
Similarly, a 2015 Glassdoor study found that firms ranked on their “Best Places to Work” list overshadowed the S&P 500 from 2009-2015 by as much as 123.3 In customer experience, we consistently look at consumer data to inform our decisions and initiatives. percent more returns over the span of eight years.
Second to None
MAY 15, 2018
Still, customers’ perceptions of a brand is an even more important part of the equation. To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. What is brand equity? distrust social media.
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