Beyond Philosophy

FEBRUARY 27, 2017

“These new perks revolutionize how all Hilton Honors members can use their Points, senior vice president and global head of customer engagement, loyalty and partnerships Mark Weinstein said in a press release. But rewards programs alone – no matter how good – aren’t going to create customer loyalty.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Alida

JANUARY 19, 2017

Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. As a result, the average selling price of activewear apparel dropped by nine percent in the first quarter of 2016. Using customer intelligence to improve the in-store experience.

Retail 167

Retail Apparel E Commerce 2016 167

Beyond Philosophy

DECEMBER 12, 2016

A survey by CFI group , global leaders for providing customer feedback, conducted a holiday retail report sponsored by Radial, an Omni channel commerce technology and operations provider. Loyalty Programs with special promotional offers ; these incentives influence 93% of customers to sign up. It doesn’t feel exclusive.

Loyalty Programs 157

Loyalty Programs Books 2015 2016 157

Customer Enthusiast

OCTOBER 20, 2016

Among other things, the author presents the RFM (recency, frequency, monetary spend) model for determining customer value. This perspective has led retailers to begin to think of customer value in terms of recency, frequency, and monetary spend (RFM) variables.”. Every time I phone in an order, they request my phone number.

Loyalty Programs 82

Loyalty Programs Retail 2016 Customers 82

BirdEye

JULY 14, 2023

Customer reviews are essential to garnering interest in your service or product, but convincing customers to leave them is challenging. Unless they had a very positive or negative experience, customers are unlikely to provide feedback — unless you make it worth their while. How do you get authentic customer reviews?

Social Media 95

Social Media Exceptional Customer Service Loyalty Programs Feedback 95

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

MAY 9, 2022

So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc. Our API endpoints only require 3-5 mandatory fields to complete a loyalty transaction.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed. a unique customer identifier – typically the membership ID.

Travel 52

Travel Loyalty Loyalty Programs Banking 52

Currency Alliance

DECEMBER 21, 2016

They’ll be able to integrate their loyalty program, too – collecting loyalty currency and using coupons. The future of customer loyalty is mobile. One of the reasons why those behind this study expect such significant growth is the fact that mobile payments will include loyalty integration.

Loyalty 40

Loyalty Loyalty Programs 2015 2020 40

Michelli Experience

MARCH 11, 2016

In 2016, mobile marketing will be a must-have by many businesses. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Buyers love feeling like “part of the program.” Three: Mobile Search is Becoming Preferred.

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Bold360

APRIL 27, 2017

As the winter slips away and the days start getting longer and warmer, your customers start thinking about summer. Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights.

Tourism 56

Tourism Travel Customer Service E-support 56

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

John Paul

AUGUST 29, 2018

John Paul, the number one worldwide loyalty solutions service that was acquired by AccorHotels in 2016, is fast expanding in Asia Pacific (APAC).

Loyalty Programs 40

Loyalty Programs 2016 Loyalty Customers 40

Tricia Morris

MAY 31, 2016

Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Brands must approach everything they do, but especially service and engagement, with a customer experience mentality. Each step in the process should be analyzed through the lens of the customer, not the organization.”.

Customer Experience 55

Customer Experience 2016 Contact Center Loyalty 55

John Paul

JULY 17, 2018

July 17 th , 2018 – Hong Kong – John Paul, the number one worldwide loyalty solutions service that was acquired by AccorHotels in 2016, is fast expanding in Asia Pacific (APAC). As we develop our APAC client base and grow , recruiting people with a passion for service and a customer focused mindset is key.

Leadership 40

Leadership Automotive Hospitality Travel 40

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. What is customer retention? Why is customer retention important? Reduces cost to acquire customers.

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. This last statistic is particularly troubling since identifying churn factors is often a Rosetta Stone to drivers of customer risk.

Metrics 60

Metrics Customer Experience 2015 Consulting 60

Currency Alliance

DECEMBER 7, 2016

Several years ago, the idea of customer engagement was much simpler. Merchants could interact with customers in-store or could send them marketing materials via post and email. Brand-customer interactions can now happen all the time. Brand-customer interactions can now happen all the time.

Customer Engagement 40

Customer Engagement Engagement Social Media Loyalty 40

CSM Magazine

DECEMBER 20, 2016

In 2016, the questions of ownership and business impact of customer experience management are still open. Many agree that the success of any corporate undertaking in customer experience heavily depends on whether CEOs and other key decision makers (can be board members or other) buy into it. Who should own customer experience?

Customer Experience 40

Customer Experience Government Chief Customer Officer 2016 40

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. In most cases, these compromises also led to frustration among customers and inefficiency in business operations.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. It does give pause for thought, however, that agile tech companies have proven more apt at filling these gaps: owning more of the customer journey, gathering more detailed data, and making more relevant and personalized offers.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Gainsight

APRIL 23, 2021

Our CEO, Nick Mehta, recently spent time with Sabina Pons , Global Vice President of Customer Success and Support at Mavenlink. She and her team created the ultimate customer journey. Their renewal rate accuracy caught Nick’s interest and how Sabina operationalized a brand new customer journey for Mavenlink.

Customer Journey 76

Customer Journey Loyalty Programs Measurement Sales 76

Currency Alliance

MARCH 20, 2017

And by the summer of 2016, it was the 4th most valuable public company. In large part because Amazon knows a great deal about their customers. They could also see who else in a broad coalition data network matches the profile of the merchant´s best existing customers. Consumers have embraced digital shopping in a big way.

Brands 40

Brands Loyalty Programs Loyalty Retail 40

Retently

NOVEMBER 21, 2018

Do you know how many customers talk about your brand to others in a positive light? Simply put, advocacy marketing is getting existing customers to share their positive experience with your company to other people. It prompts the most enthusiastic customers to amplify the voice of your brand and thus bring in more business.

Marketing 120

Marketing Social Media Events Net Promoter Score 120

Strativity

APRIL 27, 2023

This can only be done by owning the customer relationship. To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. Material works with some of the largest and most innovative restaurant brands.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

This can only be done by owning the customer relationship. To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. Material works with some of the largest and most innovative restaurant brands.

2022 52

2022 Roadmap Customer Relationships Brands 52

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

SurveySparrow

OCTOBER 2, 2020

Of Course, your customers are also essential, but who keeps those customers happy and satisfied? Just like the customer journey map, you can gauge employee experience with the employee journey map. Compensation and Benefits: Without a sufficient compensation or benefits program, you can’t enhance employee satisfaction.

Employee Experience 59

Employee Experience Feedback Measurement Engagement 59

SmartKarrot

DECEMBER 10, 2020

With so little time to spare, it has become a challenge for the brands to engage their customers. Companies have been experimenting with many methods to engage customers effectively. The gamification market has grown so big that it was predicted to reach $2.8bn by 2016. Benefits of SaaS gamification in Customer Success.

Customer Success 11

Customer Success Social Media Loyalty User Experience 11

Comm100

JUNE 13, 2018

Preparing for the shopping season ahead of time can help e-commerce vendors and retailers of all industries convert more browsers into buyers, improve customer satisfaction levels, and dodge inconvenient (and avoidable) operational hassles. Are there any reoccurring problems that customers are having with their orders?

E Commerce 54

E Commerce E-support Social Media Retail 54