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CX Prediction 2022.5 — B2B Becomes More like B2C

SurveyGizmo

Please download our CX Predictions for 2022 ebook for our full report. We were living B2C lives where purchases were only a click away. The bar has been raised for customer experience teams and how they develop relationships with consumers. Self-serve options, common in B2C e-commerce, have grown for business buyers too.

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6 New Year’s Resolutions for Great B2C Marketing

Optimove

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. Here are some best practices for B2C brands to take their marketing to the next level this year. Hello, 2023!

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What’s New in Customer Service Trends for 2022?

Inbenta

9 Customer Service Trends for 2022. 2022 will see new trends that will redefine the customer service landscape – what’s new this year? In 2020, Covid-19 sparked a surge in technology adoption and usage as businesses and consumers flocked online to carry out daily tasks. This has a direct impact on customer service.

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5 Top Customer Service Articles of the Week 10-24-2022

ShepHyken

Retail Customer Experience) In the past year, one in four consumers have stopped buying or using a retailer due to a bad experience with a product or customer service and more than half, 55%, will stop using or buying from a retailer after several poor experiences. Why Do Customers Love Certain Brands? by Dan Gingiss.

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Elevating Personalization: Optimizing Journey Orchestration with Integrated Customer Data Platforms (CDPs) and Multichannel Marketing Hubs 

Optimove

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

Marketing blunders that negatively impact brands include overwhelming customers with excessive messages, leading to marketing fatigue, and conflicting messages and promotions across various channels. When asked if they would like to receive fewer marketing messages in 2023 versus 2022, 73% noted they wanted less.  Fright Level: 4.

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4 Stats that Show How Universities Can Increase Enrollment 

Comm100

from 2020 to 2022. This means catering to student behaviors and providing a customer experience matching the one they get from their favourite B2C brands. Growing up surrounded by tech, today’s students expect immediate support, and not just from their favorite B2C brands – but from their universities or colleges too.