InMoment XI
JANUARY 18, 2022
The “2022 Experience Trends Report: Four Trends That Are Changing Customer & Employee Experiences This Year” just dropped, and we wanted to give you a sneak peek! About the 2022 Experience Trends Report. The ‘new’ world of experience: Understanding how brands across industries need to adapt the digital and in-store experience.
InMoment XI
FEBRUARY 3, 2022
If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.
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InMoment XI
MARCH 16, 2022
Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. Safety concerns continue to vary throughout each region and they’ll certainly affect what consumers want in experiences from any brand. But in Canada and the United States , only 51-61% of consumers were comfortable.
InMoment XI
FEBRUARY 15, 2022
In 2022, modern retailers will face many challenges as the industry continues to recover from the global pandemic. During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. Hence, “blended”. Still not getting the gist of it?
InMoment XI
FEBRUARY 9, 2024
At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Perhaps they wrote a positive review about their dealership experience.
Optimove
JANUARY 26, 2023
Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.
Qualtrics
NOVEMBER 16, 2021
Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% Read on for top-level insights from our Global Consumer Trends 2022 report. Trend 1: Consumers have had enough - and they’re willing to walk. Trend 2: Toss out the pre-2022 business plans. Up to 9.5%
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