Remove 2022 Remove Brands Remove Connections Remove Consumers
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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

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How 3 CX Trends Compare from North America to Asia-Pacific in 2022

InMoment XI

And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. But in Canada and the United States , only 51-61% of consumers were comfortable.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Perhaps they wrote a positive review about their dealership experience.

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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

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Global consumer trends in 2022

Qualtrics

Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% Read on for top-level insights from our Global Consumer Trends 2022 report. Trend 1: Consumers have had enough - and they’re willing to walk. Trend 2: Toss out the pre-2022 business plans. Up to 9.5%

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Is your brand meeting consumer expectations during the cost-of-living crisis?

Maru Group

By Steve Brockway Maru/Matchbox | November 2022. We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. People are giving permission to brands to reach out and offer support.

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The State of the Shopping Apps Report for 2022

Lumoa

According to our State of the Shopping Apps Report for 2022, technical variables have a huge impact on customer satisfaction levels – but the list of factors that users take into account doesn’t stop there. Mobile consumers prefer shopping for beauty and grocery products. Non-app related variables that impact customer experience.

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