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2022 Experience Trends: What Employees & Customers Think About Evolving COVID Safety Measures

InMoment XI

The “2022 Experience Trends Report: Four Trends That Are Changing Customer & Employee Experiences This Year” just dropped, and we wanted to give you a sneak peek! About the 2022 Experience Trends Report. The ‘new’ world of experience: Understanding how brands across industries need to adapt the digital and in-store experience.

2022 493
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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Perhaps they wrote a positive review about their dealership experience.

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The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

In 2022, modern retailers will face many challenges as the industry continues to recover from the global pandemic. During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. Hence, “blended”. Still not getting the gist of it?

Retail 260
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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

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The Leading Call Center Technologies to Watch For in 2022

TechSee

Companies are investing in their call centers to differentiate and personalize their brand and improve overall operational efficiency. They can leverage software to offer customers conveniences like Interactive Voice Response (IVR), mobile functionality, and a range of self-service tools. 5 Innovative Call Center Technologies in 2022.

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The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Big brands—ones with resources and manpower—were ahead of the game.

Loyalty 156