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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

The changes occurring in the market can affect your brand’s marketability and performance. It is, therefore, important for businesses to continuously study and understand the market. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services.

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2022 Trends: Imagine the Future of Call Centers

TechSee

There are many new ideas, initiatives, and technologies flooding the market that aim to help the industry address its myriad challenges. Expect omnichannel self-service – with human backup — to become a priority for the future of call centers in 2022.

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How We Think The Gartner® Magic Quadrant™ Can Help Shape Your CX Strategy

InMoment XI

Gartner defines this report as: “A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.”* The Magic Quadrant evaluates technology providers in a specific market based on their ability to execute and their completeness of vision.

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The Leading Call Center Technologies to Watch For in 2022

TechSee

5 Innovative Call Center Technologies in 2022. As 2022 gets underway, new technologies are emerging that are helping call centers boost their service levels while still keeping a firm eye on their bottom line to ensure business continuity in a challenging economic environment. Emotion Analytics.

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The Complete Guide to CSAT: Definition, Calculation & 2022 Benchmarks

Retently

To have a better CSAT overview in terms of score, we’ve decided to turn to customer data for more insights. Retently 2022 CSAT Benchmarks. Such industries as Digital Marketing Agency and B2B Software & SaaS are confidently approaching their peers with a CSAT score in the high 60s. At Key Customer Lifecycle Touchpoints.

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Elevating Personalization: Optimizing Journey Orchestration with Integrated Customer Data Platforms (CDPs) and Multichannel Marketing Hubs 

Optimove

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

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The Customer Experience Conundrum: Where Does It Belong in Your Organization?

Experience Investigators by 360Connext

Related: Experience Action Podcast Episode 5 – 5 Questions for Customer Experience (CX) Leaders CX Embedded in Marketing Historically, many organizations have positioned CX within the marketing department. The rationale is straightforward: marketing is outward-facing and focused on understanding and fulfilling customer needs.