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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

Enhanced Customer Insights AI-driven CX analysis enables businesses to gain a profound understanding of their customers. It goes beyond traditional methods of data collection and offers real-time insights into consumer behavior, preferences, and sentiments.

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It’s Time to Be Honest About the People in Your Experience

Experience Investigators by 360Connext

In a compelling and revealing presentation, Graham Tutton , Vice President, Customer Insights, shared how now they measure metrics that matter to both the brand and the customer. Who wants to work in a place where customers complain both to and about the employees in viral videos and publicly on social media ?

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How good is the digital customer experience from travel brands?

Eptica

Author: Pauline Ashenden Not only are holidaymakers now booking their travel and accommodation online, but the web has also paved the way for new business models, with more people going direct to hotels and airlines rather than booking complete packages from traditional travel agents. Share this page on: Tweet.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

The study also notes increasing usage of online resources (social media, review sites, and vendor web sites) which has pushed sales engagement later in the cycle. . While certain people on the buying (customer) side of the B2B relationship sign the purchase orders, it’s a huge mistake to assume they are the most important.

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AI in loyalty marketing

Currency Alliance

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will allow brands to build greater affinity by anticipating customer objectives and being present when the customer needs your help.

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5 Customer Experience Fails that Make Entrepreneurs Suffer

Experience Investigators by 360Connext

This inevitably leads to problems and customers disappear. The best companies begin with a mission directly aimed at customers. Take Southwest Airlines, whose mission is about service, without even mentioning an airplane! 5 Areas of Customer Insights You’re Missing. Teams are built based on experience.