ChurnZero

MAY 4, 2023

There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk. We landed on a theme that made sense: a neighborhood.

Feedback 98

Feedback Customer Success Customers Metrics 98

ChurnZero

DECEMBER 20, 2021

Over the last year we’ve created and shared a lot of new content with our Churn Fighting audience that we’re really proud of and have received positive feedback on, especially our thought leadership webinar content. B2B SaaS Benchmarks: How Does Your Company Compare to +1500 of Its Peers?

Webinar 52

Webinar 2021 Chief Customer Officer B2B 52

CustomerSuccessBox

DECEMBER 17, 2021

Marketing phrases get confusing pretty quickly. A complete understanding will allow you to implement effective marketing and user optimization strategies. Most of the time, marketers will use it to describe any form of customer-business interaction. Every B2B Saas company tracks its conversion rate.

B2B 52

B2B Touchpoint Net Promoter Score Customer Journey 52

Totango

MARCH 8, 2022

Some brands set up their customer success communities to enhance their customer support or to support their marketing efforts. These and other potential benefits make joining a customer success community a winning proposition for CS team members, managers and marketing leaders. Nine Best Customer Success Communities in 2022.

2022 117

2022 Customer Success White Paper Social Media 117

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. B2Bs in the SaaS space today strive for agile growth. High engagement aids brand awareness and market positioning.

Brands 98

Brands Advertising B2C Leadership 98

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Let’s discuss the nuances of B2B vs. B2C marketing. Content that’s extra thorough wins in B2B marketing.

B2C 85

B2C B2B Marketing White Paper 85

West Monroe

NOVEMBER 18, 2021

All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. Featured Content. Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base.

B2B 40

B2B Marketing B2C Consumers 40

West Monroe

NOVEMBER 18, 2021

All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. Featured Content. Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base.

B2B 40

B2B Marketing B2C Consumers 40

CustomerSuccessBox

APRIL 19, 2022

In this hyper-competitive SaaS world, businesses that have enhanced customer experience make it to the top 10% of the SaaS businesses that are able to achieve 125%+ MRR(Monthly Retention Rate). From marketing to customer support to even customer success. Why is it important to have Customer Journey Analytics?

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52

Totango

AUGUST 5, 2022

The contents of a client onboarding questionnaire vary by industry. In general, for B2B clients in the SaaS industry, a client onboarding questionnaire may probe into areas such as: Preferred contact personnel and information. A marketing analysis of the client’s target audience, marketing strategy, and competitors.

Document 85

Document B2B Sales Customer Journey Mapping 85

CustomerSuccessBox

SEPTEMBER 29, 2022

The adage “time is money” is the ultimate reality that supports the success of your organization in the SaaS sector. B2B SaaS businesses typically rely on their decisions on investments or IT solutions on the reliability of the brand or product. In B2B SaaS, what does time to value mean?

Metrics 52

Metrics Return on Investment B2B Customer Relationships 52

CustomerSuccessBox

SEPTEMBER 20, 2021

Gain Grow Retain: B2B SaaS Customer Success. In the podcast dedicated to customer success leaders in the B2B SaaS and tech space, hosts Jeff Breunsbach and Jay Nathan share conversations with industry executives who are actively growing and scaling their businesses with a customer-first approach. Link: [link].

Customer Success 52

Customer Success B2B NPS Customers 52

PK

SEPTEMBER 4, 2019

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone working with Millennials throughout the B2B buying journey – and ultimately the journey of turning customers into advocates.

B2B 73

B2B B2C Loyalty Sales 73

CSM Magazine

MARCH 31, 2023

That’s why many customer-centric companies are turning to automation, using SaaS (Software as a Service) tools and processes to give their customer service teams a leg up. In this article, we’ll closely examine the benefits of customer service workflow automation and how SaaS tools can help make it happen.

Customer Service 52

Customer Service E Commerce E-support Customers 52

PK

OCTOBER 2, 2019

The classic stereotypes of B2B tech buyers no longer hold true. Deals no longer hinge on cold calls, as B2B tech buyers want to shop anonymously for as long as possible. Some of this can be attributed to the rise of service-minded e-retailers like Amazon, a standard setter across B2B and B2C.

B2B 51

B2B Sales B2C Consumers 51

ChurnZero

MAY 11, 2021

As opposed to the SaaS, which stands for software as a service. . The event was full of content including- interactive breakouts, business challenge accelerator sessions, technology solution sessions, networking coffee brainstorm sessions, explainer sessions and how to sessions. .

2021 98

2021 Interaction Net Promoter Score Customer Success 98

Customer Bliss

APRIL 25, 2019

“Customer delight is incredibly important, but it’s also insufficient,” says Jon Herstein , Chief Customer Officer at Box , a cloud content management company that serves about 90,000 customers. Delivering value is ultimately the key point of B2B customer success and delight. Continuously Market the Value of Your Product or Service.

Chief Customer Officer 170

Chief Customer Officer Customer Success B2B Consulting 170

ClientSuccess

APRIL 28, 2021

In March 2020, Kristi also launched her own brand, CS Real Simple, as a content experience to serve the CS Community in simplifying the practice of Customer Success. Kristi’s reputation precedes her as being one of the most passionate, insightful and inspiring customer success leaders in SaaS. VP, Marketing & Sales.

Leadership 59

Leadership Customer Success 2021 2020 59

Amity

APRIL 25, 2016

Director of Marketing - ServiceRocket. Bill is a revenue marketer who leverages his background in professional development and training to create and execute content marketing strategies that drive profitable customer behavior. Market Strategy Manager - OpenView Venture Partners. C X Journey. Bill Cushard.

Customer Success 96

Customer Success Chief Customer Officer Consulting Blog 96

CSM Magazine

JANUARY 29, 2021

Particularly if you run a B2B company, LinkedIn will prove to be one of the most significant lead generation sources. Create Engaging Content. The content you create and share plays a key role in gaining credibility for your brand. Use your content as a way to offer value to readers. Offer Value. Interact More.

Social Media 98

Social Media Connections B2B Engagement 98

ClientSuccess

APRIL 28, 2021

In March 2020, Kristi also launched her own brand, CS Real Simple, as a content experience to serve the CS Community in simplifying the practice of Customer Success. Kristi’s reputation precedes her as being one of the most passionate, insightful and inspiring customer success leaders in SaaS. VP, Marketing & Sales.

Leadership 54

Leadership Customer Success 2021 2020 54

Totango

JUNE 4, 2021

The most basic way to do this is to address customers by name, a technique familiar with email marketing. Rewards will differ from B2B to B2C customers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal.

Customer Engagement 62

Customer Engagement Engagement B2C Customer Journey Mapping 62

ChurnZero

MARCH 3, 2020

SaaStr is the largest community of SaaS executives, founders, and entrepreneurs in the world and they are brought together at their flagship event – SaaStr Annual. With 12,500 attendees, 250 speakers, 200 sponsors, their missions is to provide the SaaS community with unparalleled access to the top minds in SaaS.

2020 72

2020 Customer Success Events Workshop 72

ChurnZero

JANUARY 4, 2024

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. “After the challenging job market we saw in 2023, 2024 will be very different,” Swati says.

2024 52

2024 Customer Success Chief Customer Officer 2023 52

CustomerSuccessBox

JUNE 20, 2022

Now that you’ve chosen to read this article, I suppose you are already aware of the weightage that the Customer Success function holds for your SaaS business. Under all the fancy showbiz lies the fact that running a SaaS business is very challenging. Benefits of having a Customer Success Software for your SaaS business-.

Customer Success 52

Customer Success Net Promoter Score Multi-Channel ROI 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

ChurnZero

APRIL 7, 2021

Here’s some reasons why B2B software companies should put a dedicated effort into getting customers to provide their feedback via review sites. Having a profile on customer review sites will allow potential customers to find you as a solution they might be looking for and will help expand your addressable market. TrustRadius.

Customer Success 81

Customer Success B2B Sales Feedback 81

DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. Content is the key to making that strategy work. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website.

B2B 105

B2B Customer Base Marketing Customers 105

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? They obsess over building perfect websites, landing pages, forms, content, and call-to-actions to have a modicum of chance to catch a prospect’s eye and attract their interest. Entire marketing budgets are devoted to their infinite pursuit and persuasion. You know the one: leads.

Marketing 64

Marketing Webinar Reference Events 64

SmartKarrot

FEBRUARY 12, 2021

Finding the right information and content is important. SaaS (software as a service) companies have seen an exponential growth in the business sphere. There is some insightful content around SaaS that can be an inspiration to readers. The 20 Best SaaS Blogs You Must Follow. All That SaaS. contact-form-7].

Blog 23

Blog B2B Social Media Metrics 23

CustomerSuccessBox

MARCH 15, 2022

Use this analogy to explain your SaaS business model. For SaaS organizations, the purpose of a free trial is to obtain a customer. It allows you to show people that your product is the greatest on the market. 5 Ways to Optimize ‘trial to paid’ conversion rate in SaaS. However, there is considerable risk involved.

Customer Success 52

Customer Success Touchpoint Consumers Customers 52

Gainsight

JANUARY 8, 2019

SaaStr is an annual conference that brings together the best & brightest minds in SaaS. DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. Whether you’re in B2B or B2C, a startup or a Fortune 500 company, you’ll find relevant content at Dreamforce.

Events 45

Events 2019 B2B 2018 45

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. I know I know market research can be tedious and it can take a lot of time and effort from you and your team.

2024 52

2024 Marketing Demo NPS 52

Gainsight

MARCH 25, 2021

SaaS businesses have also seen a rise in 2020 as a result of everyone staying at home to live, work and play online. In the B2B world, reducing churn, increased emphasis on NDR (net dollar retention), and doubling down on existing clients’ expansion opportunities have become critical, forcing increased Customer Success investment. .

2021 52

2021 B2C B2B 2020 52

CustomerSuccessBox

DECEMBER 7, 2021

SaaS businesses around the world give different names to the ‘ Digital CSM ’. Irrespective of the nomenclature, the digital CSM, as a role, is gaining popularity which is great for the customer success markets globally. This is a new frontier for many SaaS companies. In SaaS, a low-touch engagement is mostly automated.

Customer Success 52

Customer Success Management Document Customers 52

Education Services Group

FEBRUARY 26, 2020

This can work if your product is super simple (think Spotify or Netflix), but in our experience, most products are just not that easy to navigate (especially in the B2B SaaS world). Create alignment between Customer Success and Marketing. Have a content creation strategy. Getting Started with Digital Customer Success.

Customer Success 75

Customer Success Metrics Document Customers 75

ChurnZero

FEBRUARY 14, 2020

If B2B SaaS were on a dating site, it’d be looking for a lifelong commitment; a scary thought for potential suitors when there are plenty more fish in the sea. User-Generated Content. To encourage and incentivize worth-of-mouth marketing, we also give gift cards for customer referrals and references.

Net Promoter Score 64

Net Promoter Score Customer Journey Mapping Webinar B2B 64