Remove B2C Remove Brands Remove Marketing Remove Voice of Customer
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24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

Storyminers

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Head of Marketing, Groove.

B2C 49
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How Does Influencer Marketing Tie Into Customer Experience?

Second to None

Marketing strategies inevitably change over time–especially when that time covers the birth of social media, a slew of technological advances and the blossoming of a new generation. Cultural shifts have led to the adoption of new customer demands and values, pushing companies to evolve towards these changes.

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What Are the Three Pillars of B2B Customer Support for Fintechs?

CSM Magazine

To achieve this, fintech companies should look to refine three key pillars of their customer support stack, including brand recognition, voice of the customer, and service quality. This confirms that quality customer service and brand recognition go hand in hand.

B2B 52
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Guest Blog: How One Experience Started My CX Passion

ShepHyken

This week we feature an article by Stacy Sherman who reminds us that brands must not compete on price alone and shares a great story to illustrate this point from Stacy’s Pita Chips. – Shep Hyken. My obsession for Customer Experience (CX) started when I received a package in the mail on a random afternoon.

Blog 110
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Winning Over Customers’ Hearts With Relevancy

Second to None

Yadav highlights data from a 2018 Accenture study that found that more people are making purchases based upon a brand’s relevancy. [1] 1] Relevancy exists when a customer connects with a brand or product on an emotional level, perceiving it as conducive to their their personal values and current lifestyle. 1] [link]. [2]

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Establishing a customer-centric culture at your company

Thematic

When is the right time to establish a customer experience - or voice of customer - programme for your company? Whether your company is just getting started, or already well established, a voice of customer programme is essential. Even more claim they’re customer first.

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Understand And Deliver The Value Your B2B Customers Want

Second to None

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. The ability to capture the voice of your customer and act on these insights can separate your brand from competitors in the industry.

B2B 59