Remove Books Remove CEM Remove Engagement Remove Loyalty
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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

They understand that delivering on the tangible and functional elements of value are just table stakes, and that connecting, and having an emotionally-based relationship with customers are keys to leveraging loyalty, advocacy, and brand-bonding behavior. Customer loyalty behavior is a paramount enterprise goal.

CEM 156
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6 Steps to a Great Apology

Beyond Philosophy

Be careful here, however, because sometime you can unwittingly do too much to compensate, which can undermine future loyalty. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. Please click here to learn more. Small Talk and Trust.

CEM 142
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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. However, these loyalty card benefits just became part of the offer over time. So now what do we do to build Customer Loyalty?

Loyalty 117
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7 Signs of Decline for the CX Movement in 2015

Beyond Philosophy

I am pleased to have helped, in some way, to shape a new industry with our books, research and client work since 2002. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. It is not a slogan. Customers deserve better.

2015 122
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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.

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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

NPS was always meant to be a proxy for true customer loyalty, because we didn’t have the means to measure it before. A stronger CEM program can reduce unnecessary costs for the business. A positive customer experience and an engaged company develops trust between customer and company. Does it actually move the needle?

Financial 218
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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

Right now, I could say, “Raise your hand if you have ever ignored the emotional engagement your organization creates with your Customers” and most organizations would have their hand in the air. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th.

CEM 166