article thumbnail

Books About Customer Experience: 9 Best Reads for CX Professionals

Heart of the Customer

When it comes to understanding customer satisfaction, books on customer experience management are essential tools. They provide insights into how to keep customers happy and loyal.

Books 78
article thumbnail

The Science of Predictive Customer Experience Management

CloudCherry

Fortunately, there’s a method to Customer Experience Management. To figure out which optimizations will matter the most, start by asking your customers. Through surveys, you generate valuable data about what customers think about your company. Survey for Net Promoter Score (NPS). Download The Data Science of CEM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Three Pillars of Customer Experience Management

CloudCherry

Since there is no magical moment that defines the whole experience with a brand, brands must look at customer experience as a sum of interactions and understand that customersloyalty is a direct result of all of these interactions combined. Download the free The Three Pillars e-book.

article thumbnail

3 Ways to Future-Proof Your Customer Experience Management Strategy

Oracle

The field of customer experience management isn’t new, but companies are still evaluating what exactly this functional area means for the future of business. The umbrella of CX is broad, encompassing a range of touch points from early acquisition to post-purchase experiences. Customers want kindness.

article thumbnail

Why The Intensity of Customer Emotions is Crucial to Your Customer Loyalty

Beyond Philosophy

This fundamental gap in empathy and understanding leads to some serious problems for Customer Experience Management. Employing people with a high level of Emotional Intelligence (EQ) is essential in customer-facing positions like the call center. Customer loyalty is a function of customers’ memories.

Loyalty 156
article thumbnail

Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. Today, we’re giving you a peek inside the Chattermill Book Club. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. And obvious.

article thumbnail

Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Keeping Customers is cheaper than getting new ones. Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. So now what do we do to build Customer Loyalty?

Loyalty 117