Alida

JULY 11, 2018

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. One way is through research cost savings.

Insights 141

Insights Brands Banking ROI 141

SurveySensum

NOVEMBER 22, 2023

Let’s make your website a place customers would love to visit and return to! To set feedback goals, pinpoint specific areas for improvement, such as user experience, conversion rates, or brand perception. Is it the website’s usability, customer journey, or the brand’s overall perception?

Feedback 52

Feedback Customer Insights Insights E Commerce 52

Alida

MARCH 30, 2017

Price Chopper Supermarkets, an American grocery chain with 136 stores, has one answer: customer insight. At a recent Vision Critical webinar, Sam Trimboli, consumer insights specialist at Price Chopper, joined us to discuss how customer insight is helping the company thrive in the increasingly fragmented grocery industry.

Customer Insights 145

Customer Insights Insights Webinar Innovation 145

InMoment XI

AUGUST 2, 2023

What we can Learn From the top Brands in the UK One size doesn’t fit all, but knowing essential NPS best practices that can fit any program is a great place to start. While reports and data can offer valuable insights, the most authentic and relevant information comes directly from your customers.

NPS 260

NPS Customer Centricity Culture Automotive 260

InMoment XI

FEBRUARY 5, 2024

Whether you operate in retail, financial services, insurance, or any other industry, consumers will not purchase your product or services if you have poor Google business reviews. Positive reviews can enhance a business’s online reputation and attract more customers, while negative reviews may have the opposite effect.

2024 260

2024 Competitive Advantage Consumers Feedback 260

InMoment XI

NOVEMBER 20, 2023

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. In particular, Artificial Intelligence (AI) has emerged as a powerful tool, revolutionizing the way companies understand and enhance the customer experience.

Customer Experience 324

Customer Experience E Commerce E-support Social Media 324

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. A distant third is brand reputation at 28%.

Consumers 94

Consumers Omnichannel 2022 Retail 94

Centercode

JANUARY 8, 2021

Consumers had limited patience for complicated and glitchy products before 2020; these days, that patience has evaporated. And it’s critically important for companies to do it so that their customers don’t have to. The effects of putting your customers first last a long time. Protecting Data and Ensuring Privacy.

2021 98

2021 Customer Insights Insights 2020 98

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018.

Net Promoter Score 50

Net Promoter Score Customer Insights Insights Brands 50

Forrester's Customer Insights

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

2024 31

2024 Consumers 2023 Brands 31

SurveySparrow

JULY 31, 2023

Did you know that advances in artificial intelligence are changing the way brands gather and activate consumer insights? AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. Reports back this up. The best part?

Consumers 52

Consumers Marketing Social Media Innovation 52

Forrester's Customer Insights

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumers 52

Consumers Brands Insights Marketing 52

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119

2024 Marketing Consumers Download 119

Bold360

FEBRUARY 1, 2017

In one sense, customer insights is something like those paint by numbers books every kid once had, at least before childhood went digital. And that’s where the numbers that undergird customer insights are something like those children’s art projects. But what exactly is meant by customer insights?

Customer Insights 65

Customer Insights Insights Customer Experience Marketing 65

CSM Magazine

AUGUST 10, 2017

However, as businesses struggle to keep on top of the growing mass of customer information stored in disparate siloes, it can result in customers living in a different universe to your brand. Google, Tesla Motors, Netflix, Nando’s and Bauer Media are all building brands around their fans. This is a costly mistake.

Customer Insights 40

Customer Insights Insights 2015 Customer Relationships 40

SurveySparrow

JULY 20, 2023

Get this – your customers are talking, whispering, and sometimes even shouting out the secrets to your business’s success. Every interaction, every click, every purchase, they’re leaving a trail of breadcrumbs known as ‘Customer Experience Insights.’ What is Customer Experience Insights?

Insights 52

Insights Customer Experience Social Media Customer Centricity 52

Alida

JULY 21, 2017

Most companies today have a customer relationship problem. Many brands simply have no idea about the evolving needs of their customers, and that’s impeding their ability to build a closer relationship with customers. Creating a close relationship grows the lifetime value of your customers. RELATED RESOURCE: .

Customer Relationships 154

Customer Relationships Brands 2015 Insights 154

SurveySparrow

DECEMBER 14, 2022

Branded surveys are designed to capture specific data related to a brand’s needs, goals, and objectives. They are used as a marketing tool to measure customer satisfaction and loyalty, gain insights into consumer preferences, conduct market research, or gather feedback on a product or service.

Brands 52

Brands Loyalty Feedback Measurement 52

2020 Research

AUGUST 29, 2022

11, 2022, on how to build successful brand communities at scale. This can be done through a branded insight community (IC). What is a Quantitative Insight Community? A quantitative insight community (IC) enables customer-centric brands to create a continuous flow of deep customer insights.

Brands 52

Brands Banking Webinar Insights 52

Lithium

AUGUST 30, 2021

Love us or hate us, we are the leading group of consumers with roughly $200 million in annual buying power and a leading voice in the national conversation. Naturally, we approach our brand relationships in the same light. The impact Communities have on our brand relationships is best illustrated by data. Millennials.

Brands 52

Brands Social Media Loyalty Consumers 52

NetBase

APRIL 6, 2020

Popeyes is apparently staffed with marketing masters, as it keeps hitting home runs – and even wins consumer love during a pandemic. We have five ways brands should adapt their Covid-19 marketing to emulate the spicy chicken brand’s success. Winning Combo for Consumer Love. Know Your Brand Voice. Take Risks.

Consumers 64

Consumers Advertising Social Media Brands 64

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Companies in the retail space have traditionally leveraged indicators like customer sentiment to better understand their target audiences. Determine the Feedback Trends.

Retail 83

Retail Feedback Consumers Marketing 83

Alida

OCTOBER 17, 2019

From new regulations on the table in multiple jurisdictions globally to huge brands being fined millions of dollars in massive penalties due to data breaches and lack of compliance with existing regulations, the free-for-all consumer data collection practices are being left by the wayside for a more transparent customer experience.

Brands 167

Brands Consumers Customer Experience Voice of Customer 167

Qualtrics

NOVEMBER 16, 2021

Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% Read on for top-level insights from our Global Consumer Trends 2022 report. Trend 1: Consumers have had enough - and they’re willing to walk. Trend 3: Consumers will stop engaging - unless you take action.

2022 49

2022 Consumers 2021 Download 49

Alida

NOVEMBER 28, 2017

Innovative companies are getting huge results from their insight communities in less than one year. According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. So, what’s their secret? Keep it light and fun.

Insights 100

Insights Competitive Advantage Innovation 2017 100

Forrester's Customer Insights

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumers 68

Consumers 2020 Brands Customer Insights 68

Qualtrics

FEBRUARY 3, 2020

Facebook Messenger is one of the most popular ways to talk to brands with 67% of consumers saying they intend to use it to interact with companies they buy from. Now, you can turn those conversations into breakthrough insights with the new, improved integration with the Experience Management Platform. Book a Demo.

Customer Insights 31

Customer Insights Insights Omnichannel Customer Care 31

Forrester's Customer Insights

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumers 58

Consumers Measurement Blog Brands 58

Alida

MARCH 21, 2018

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . What they need is a full picture—the “why” of customer behavior. Research experience is customer experience.

ROI 252

ROI Net Promoter Score NPS Telecommunications 252

Forrester's Customer Insights

NOVEMBER 18, 2021

The value of a brand’s direct-to-consumer (D2C) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales, can still drive value from direct customer engagement. However, the benefits […].

Consumers 26

Consumers Brands Retail Customer Engagement 26

CSM Magazine

JANUARY 30, 2024

In today’s fast-paced marketplace, this vision is a reality for some, and it all centers around the compass of customer service. As consumers, we are not merely transactional entities; we are individuals seeking experiences that resonate with us.

Customer Centricity 111

Customer Centricity E Commerce Exceptional Customer Service E-support 111

ERDM

FEBRUARY 25, 2019

And they want to share their experiences with brands. So, when’s the last time your company gave customers the opportunity to share? Customers stated that providing these benefits strengthens relationships with the brand and leads customers to become advocates. Article by Ernan Roman Featured on CMO.com.

Consumers 53

Consumers Feedback Brands Reference 53

Forrester's Customer Insights

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumers 53

Consumers 2023 B2C Brands 53

Second to None

FEBRUARY 19, 2019

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Private Brand (PB). Understanding your Customers.

Brands 73

Brands Rewards Programs Loyalty Fashion 73

Lumoa

FEBRUARY 14, 2024

The internet has no shortage of platforms for consumers to share their unfiltered opinions about businesses. From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. How customers experience your brand is more important than ever before.

Customer Experience 83

Customer Experience 2024 Multi-Channel Social Media 83

Alida

JANUARY 22, 2018

But for a brand to be successful in the long run, any cool gadget needs to be backed by an exceptional customer experience. Home fitness startup Pelaton epitomizes how excellent CX drives consumers to buy into a new device. Pelaton’s loyal customer base can be attributed to following the playbook of successful “cult brands.”

Brands 100

Brands 2017 Customer Insights Insights 100

ReviewTrackers

JULY 6, 2017

Welcome to Customer Insights , a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: create emotional experiences with consumers by responding to customer feedback. Customer Communication is Key to Loyalty.

Communication 66

Communication Brands Loyalty Feedback 66