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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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The Great Debate: Price Versus Customer Service in Securing Brand Loyalty

Doing CX Right

Does price and deals win repeat business or customer service experiences? Uncover what sways consumer loyalty and actionable strategies. The post The Great Debate: Price Versus Customer Service in Securing Brand Loyalty appeared first on Doing CX Right. Read expert views now.

Loyalty 64
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How a Better Brand Experience Turns Consumers into Loyal Customers

Second to None

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience.

Consumers 109
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Millennial Generation Customer Service – The Ultimate Guide

TechSee

Millennial consumer attributes. According to Accenture , Millennials have overtaken Baby Boomers as the largest consumer demographic, expected to account for 30% of retail sales — that’s $1.4 They demand highly convenient and fast service. They also value brand engagement over social networks as well.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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Top 5 Customer Service & CX Articles for Week of June 3, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. The Secret to Dealing With Awkward Customers by Call Centre Helper (Call Centre Helper) Let’s talk about awkward customers… You know, the ones that make you seriously think that some people aren’t worth doing business with!

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Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109