Remove Brands Remove Customer Base Remove Customer Insights Remove Travel
article thumbnail

13 Best Practices for Website Feedback: Gathering and Utilizing Valuable Customer Insights

SurveySensum

To set feedback goals, pinpoint specific areas for improvement, such as user experience, conversion rates, or brand perception. Is it the website’s usability, customer journey, or the brand’s overall perception? billion active social media customers. Email : Extend your reach through email communication.

article thumbnail

Loyalty personalization: harness deep insight through partner brands

Currency Alliance

From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers. It is with these less-frequent customers that the biggest profits lie.

Loyalty 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI in loyalty marketing

Currency Alliance

This article will cover the key opportunities for AI in loyalty – and more widely in the travel and retail sectors. In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability.

Loyalty 52
article thumbnail

Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. The value can be immediate.

Loyalty 59
article thumbnail

Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success

Optimove

Telecom brands, for example, are increasingly realizing the value of nurturing existing relationships, cultivating loyalty, and fostering repeat purchases. Reader – if you’re not already doing so, it’s time to focus on decreasing churn, increasing retention, and optimizing the cross-sell to maximize customer lifetime value.

article thumbnail

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

article thumbnail

Top 6 Loyalty Trends for 2021

Currency Alliance

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. They don’t want to re-enter information they’ve already provided.

2021 52