BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

BirdEye

JULY 31, 2023

How do brands collaborate with a social media content creator? On the other hand, social media managers oversee the strategy, planning, and execution of a brand’s social media presence. How do brands collaborate with a social media content creator? Keeping your followers captivated does wonders for your brand awareness.

Social Media 52

Social Media Brands Multi-Channel Demo 52

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

BirdEye

NOVEMBER 21, 2023

In this blog, we’ll explore 18 proven jewelry store marketing strategies to capture attention, strengthen your brand, and drive sales. Jewelry store marketing refers to jewelry retailers’ strategies and tactics to promote their business and products, attract customers, and drive sales. Not sure where to get started?

Marketing 109

Marketing Social Media Advertising Events 109

BirdEye

AUGUST 24, 2023

Customer marketing is a marketing strategy that targets existing customers with the goal that they will buy again and become brand evangelists. Marketing to existing customers is an essential piece of your overall marketing strategy. You have to cast a wide net to attract new customers.

Marketing 98

Marketing Customer Retention Loyalty Social Media 98

QuestionPro Audience

MAY 2, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your brands have shared values?

Brands 94

Brands Marketing 2016 Consumers 94

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

BirdEye

MARCH 20, 2023

Today, 90% of people with a social media account use social networks to communicate with brands and businesses. As a business looking to improve brand awareness, lead generation, and scale growth, social media management has to be a part of the overall strategy. That brand consistency reinforces your brand identity.

Social Media 52

Social Media Brand Values Brands Measurement 52

Totango

AUGUST 23, 2022

Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy. What Are B2B Customer Journey Touchpoints? B2B customer journey touchpoints are occasions when business customers interact with a brand.

Touchpoint 116

Touchpoint Customer Journey B2B Customer Journey Mapping 116

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Furniture store marketing is promoting furniture stores and their products to attract customers and increase sales.

Marketing 57

Marketing 2024 Advertising Social Media 57

BirdEye

OCTOBER 30, 2023

Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Promote content with location-based hashtags 7. Organize local events 10.

Social Media 57

Social Media Marketing Events Advertising 57

CSM Magazine

AUGUST 4, 2023

These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Kayako

AUGUST 12, 2022

The lockdowns and aftermath of the 2020 global pandemic spiked growth in e-commerce sales as brick-and-mortar stores and restaurants closed their doors. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery.

Customer Service 117

Customer Service E Commerce Effort Score E-support 117

SurveySparrow

APRIL 23, 2023

Both aspects contribute to business growth, customer acquisition, and long-term sustainability. By targeting the right audience and providing them with valuable and relevant information, you increase the likelihood of converting these leads into paying customers. How does SurveySparrow help with lead gen and demand gen?

B2B 52

B2B Marketing Social Media Advertising 52

Optimove

DECEMBER 19, 2023

Marketers who segment their customer base into smaller subsets based on demographic, psychographic, behavioral, and other criteria are empowered to convey meaningful messages. This not only improves higher margin sales conversion rates — it also drives loyalty and increases lifetime customer value.

E Commerce 59

E Commerce E-support Download Lifetime Customer 59

BirdEye

OCTOBER 27, 2023

Customer acquisition metrics 7 popular customer acquisition channels for businesses Case study: Customer acquisition strategy example of Complete Care FAQs about customer acquisition Boost customer acquisition rates with Birdeye What is customer acquisition? Why is customer acquisition important?

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

Retently

FEBRUARY 21, 2024

Likewise, for companies using traditional marketing methods, these surveys can assess the impact of non-digital efforts like flyers and in-person events. Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers.

Social Media 78

Social Media Advertising Events Insights 78

Retently

MAY 9, 2024

This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. Personalizing customer interactions, offering exceptional customer support, and proactively addressing concerns are key components that boost customer retention and trust in B2B markets.

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

2023 98

2023 Return on Investment Social Media Sales 98

BirdEye

APRIL 20, 2023

You can also use local groups and hashtags to promote your business, letting you put your brand in front of an audience that is more likely to become customers. They usually take the form of a landscape, skyscraper, or square image with some text that briefly describes the brand, product, or service offering.

Social Media 98

Social Media Multi-Channel Metrics Advertising 98

PeopleMetrics

APRIL 10, 2017

Too many businesses put all their efforts towards optimizing their sales funnels and forget about what comes after a customer makes a purchase. The sale is the beginning of your customer relationship, not its culmination. Customers can buy things anywhere. Hold Events. Provide First-Class Customer Service.

E Commerce 102

E Commerce Social Media Loyalty Programs Events 102

Totango

JUNE 15, 2022

While the uncertainty that comes along with rising interest rates and a falling stock market can be scary, there is a silver lining: your current customer base. During periods of economic instability, your customer base may be the only growth channel on which you can depend. Invest in Customer Success.

Customer Journey 96

Customer Journey Touchpoint Customer Success NPS 96

SurveySparrow

NOVEMBER 26, 2023

During this phase, businesses often face substantial initial costs and limited sales. Growth Stage This is where sales skyrocket! Positive customer feedback, efficient production processes, and increasing brand recognition contribute to this growth. Companies expand their market reach, attracting a broader customer base.

Innovation 52

Innovation Loyalty Loyalty Programs Consumers 52

BirdEye

MAY 15, 2023

Social selling is the process of cultivating relationships with prospective customers using social media. It can generate leads, cultivate relationships, increase trust, and boost your brand long before customers connect with you. Even if you secure engagement, you may not be able to drive sales from your social media platforms.

Social Media 97

Social Media B2B Multi-Channel Sales 97

CSM Magazine

SEPTEMBER 22, 2022

, but you’ll need to implement effective retention strategies if you want to keep hold of your customer base. To get started, take a look at these four ways to increase customer retention: 1. When your business provides a customer with increased convenience, it’s a surefire way to gain their loyalty. Automated Payments.

Customer Retention 52

Customer Retention Loyalty ROI Consumers 52

Retently

JULY 28, 2023

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. The obvious solution is offering your customers a much better experience, service, and product to ensure they are happy with your business.

Chief Customer Officer 132

Chief Customer Officer Customer Centricity Call Center Metrics 132

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Customer engagement can occur at any point in your customer journey where clients interact with your brand – before or after purchase.

Customer Engagement 97

Customer Engagement Engagement Net Promoter Score Metrics 97

Optimove

MAY 11, 2023

And as the technology’s applications continue to expand and evolve, so too do the brands that have placed it firmly at the heart of their growth strategy.  Starbucks uses AI-powered mobile ordering and payment systems that allow customers to order and pay for their drinks beforehand.

Social Media 88

Social Media Events Advertising Engagement 88

BirdEye

DECEMBER 28, 2023

Enhanced targeting and personalization Geofencing allows you to send highly targeted and personalized messages to potential customers based on their location. Increased customer engagement Geofencing can significantly boost customer engagement by targeting those physically close to your business.

Marketing 57

Marketing Advertising Social Media Events 57

ShepHyken

SEPTEMBER 15, 2017

Recently I have read and written a lot about AI and as technology improves and acceptance grows AI will have a strong role in customer service. – Shep Hyken. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Final Thoughts.

Customer Engagement 197

Customer Engagement Blog Engagement Marketing 197

Gainsight

MARCH 8, 2022

Product release events come with a special kind of excitement, and today is no different. Our Evolve event proved once again that developing bold features with better results in mind is exactly what keeps Gainsight customers inspired to reach their biggest goals. . Customer Success Qualified Leads is that solution. .

Insights 98

Insights NPS Events Leadership 98

BirdEye

APRIL 7, 2023

Sales revenue Business health is invariably measured by revenue. But measuring your sales revenue accurately can tell you a lot more. You can understand the efficiency of your marketing teams, sales teams, product-market fit, and business growth from this marketing KPI. How to track sales revenues better? Regular cadence.

2023 52

2023 Marketing Social Media Return on Investment 52

Optimove

JULY 9, 2022

Email marketing is a cost-effective marketing strategy that allows you to connect your audience to your brand and increase sales. Personalized email marketing is one of the most effective ways to nurture leads and boost customer loyalty. Emails can be triggered based on customer’s behavior, demographic, or events.

Marketing 40

Marketing Events Social Media Sales 40

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

SEPTEMBER 29, 2023

Knowing your customers is an integral part of your business’s success. It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. Focusing on the customer is especially important during a marketing campaign.

Insurance 109

Insurance Social Media Multi-Channel Advertising 109

Solvvy

AUGUST 31, 2022

Successful marketers know that to capture new business — and keep customers coming back — they need to appeal to people’s emotions through engagement and ensure customers associate positive feelings with their brands. What Is Customer Satisfaction? What is a CSAT Score? What is CES?

NPS 62

NPS Net Promoter Score Customer Satisfaction Feedback 62

Customer Bliss

SEPTEMBER 12, 2017

Rachael walks us through her path to provide Cisco with crucial information that created insights around Cisco’s customer base — and how she is building capabilities inside the organization to value customers, show impact, and focus on their priorities. . Long-term brand campaigns vs. short-term brand campaigns.

2007 0

2007 B2B Leadership Events 0