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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Learning how to ask for a review can do wonders for your brand. Reviews are also an important source of valuable feedback about your products, services, and overall customer experience. Reviews support your brand reputation management strategy. Learning how to request a review is a great way to perform customer outreach.

Brands 260
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What do customers expect from contact centers?

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How Recognizing Your Military Customer Base Can Boost Brand Loyalty

CSM Magazine

Read on to learn more about how recognizing your military base can help boost brand loyalty: Word-of-Mouth plays a major role in this community. The military is a segment of the population that has a deep sense of loyalty to their country and its brand. Military customers are loyal, and they’re a valuable market.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. They expect brands to understand them in turn, and then use those insights to deliver ultra personalized experiences, communications, and offers.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. The next step is to take a long view when looking at customer relationships.

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Are Point-of-Sale Surveys Pointless?

GetFeedback

The point of sale is an incredibly important time for retailers to engage their customers. However, most are stuck using outdated feedback methods (think receipt questionnaires and kiosk surveys) designed to collect mass feedback rather than reveal key customer experience issues. Why point-of-sale surveys don’t always work.

Sales 199