Blueshift

JULY 19, 2023

In the ever-evolving marketing landscape, effective customer engagement is vital. Marketers know that cultivating strong relationships with customers is the key to fostering brand loyalty, driving conversions, and achieving sustainable growth.

Customer Engagement 52

Customer Engagement Engagement Marketing Loyalty 52

Oracle

APRIL 3, 2019

The omnichannel approach to sales is redefining how marketers approach their audience. But, what if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). What is CEM?

Customer Engagement 99

Customer Engagement CEM Engagement Marketing 99

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. Long and short?

Brands 52

Brands Marketing 2025 Events 52

Beyond Philosophy

APRIL 19, 2024

In today’s world, storytelling is crucial in various aspects of business, including marketing. Businesses leverage storytelling to establish their brand identity, often highlighting humble beginnings or overcoming adversity. Stories simplify complex concepts, facilitate self-awareness, and enhance brand perception.

Customer Engagement 88

Customer Engagement Engagement Connections Innovation 88

Ecrion

SEPTEMBER 15, 2020

Your customers are the best asset that you have. Whether you have just a few customers or millions, the customer engagement process is essential. Take some time out to learn how to grow your brand so that you can reach your customers in new and significant ways. Focus on the Customer Journey.

Customer Engagement 93

Customer Engagement Engagement Brands 2020 93

Optimove

APRIL 18, 2024

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

2024 76

2024 Connections Customer Engagement Marketing 76

Optimove

MAY 20, 2024

With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Customer Engagement 52

Customer Engagement Engagement Net Promoter Score Download 52

Lumoa

APRIL 4, 2023

A customer engagement strategy is vital to increasing customer loyalty and driving revenue. It will help you build relationships with existing customers. Ultimately, it raises customer satisfaction with your brand. You must plan, think creatively, and understand your customers to build your strategy.

Customer Engagement 83

Customer Engagement Engagement Omnichannel Loyalty 83

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 Loyalty Consumers 119

Kustomer

OCTOBER 28, 2022

Modern customer service looks very different from prior decades. Customers gravitate toward brands that have differentiated customer service, leaving those that don’t in the dust. With this in mind, brands now realize that customer service is directly tied to their revenue, and are modernizing applications.

Customer Engagement 105

Customer Engagement Engagement Omnichannel 2002 105

Beyond Philosophy

APRIL 25, 2024

Storytelling is an essential part of communication with customers, too. Today, we examine why storytelling is a powerful tool in a marketer’s toolbox. That’s a part of the storytelling that creates emotional connections with a brand. That understanding will help you feel more emotionally connected to the brand.

Customer Engagement 78

Customer Engagement Engagement 2002 Workshop 78

GetFeedback

DECEMBER 26, 2018

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

Braze

AUGUST 11, 2023

Findings from a survey of 1,500 VP+ marketing decision-makers across 14 global markets reveal key opportunities for French brands and their marketing and customer engagement efforts.

Customer Engagement 96

Customer Engagement Engagement 2023 Customers 96

Braze

OCTOBER 18, 2023

To help brands dig deeper into what's possible for customer engagement with the right technology at their fingertips, Braze brought together more than 70 speakers—including thought leaders, senior executives, innovative marketers, and customer engagement subject matter experts—at our annual Forge…

Customer Engagement 114

Customer Engagement Technology Engagement 2023 114

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. It takes less than a minute for an angry customer to post their bitter experiences online. And we all know, what goes online, reaches everyone and hampers the brand image as well. Successful Customer Engagement.

Customer Engagement 136

Customer Engagement 2020 Engagement Social Media 136

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Customer Engagement 97

Customer Engagement Engagement Net Promoter Score Metrics 97

ProProfs Chat

JULY 27, 2018

Customer engagement happens to be a very popular buzzword among most marketing and customer success teams these days. Be a part of any planning and strategy making discussion, and it’s almost impossible not to find a mention of phrases like customer service , customer engagement and customer experience.

Customer Engagement 93

Customer Engagement Engagement Marketing Social Media 93

CloudCherry

APRIL 5, 2019

Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing? Our customers are in control, not us.

Marketing 278

Marketing Customer Experience B2B Airlines 278

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 109

Marketing Social Media Advertising Events 109

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Lumoa

AUGUST 25, 2020

How would you rate your customers’ emotional investment in your brand? They strike at the heart of the concept of customer engagement, that oft-used buzzword you’ll find referenced across the internet. But what is customer engagement? What Is Customer Engagement? Do they love you?

Customer Engagement 83

Customer Engagement Engagement Social Media Net Promoter Score 83

Braze

APRIL 18, 2024

To help marketers support more effective retention programs, we’ve highlighted three strategies from brands that have successfully reduced customer churn by embracing a thoughtful, retention-focused approach to customer engagement.

Brands 78

Brands Customer Engagement Engagement Marketing 78

CSM Magazine

NOVEMBER 8, 2023

The success of any business revolves around its customers. The more active your customers are, the more successful your business becomes. However, customers stick with you only if their experience with your brand is up to their expectations or beyond. Remember, it is not about your comfort but more about your customers.

Customer Engagement 52

Customer Engagement Engagement Omnichannel Customers 52

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

Optimove

JULY 12, 2021

Customers have an alternative to almost every brand, and competition is fierce for every industry and vertical out there. That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. What Are Some Customer Engagement Strategies?

Customer Engagement 98

Customer Engagement Engagement B2C Workshop 98

Experience Investigators by 360Connext

NOVEMBER 12, 2014

In this viral video, customers who identified as those who seek adventure were given a choice. This is such an amazing example of experiential marketing. And it’s a great way to help customers identify with your products and experience. These customers had, after all, self identified as adventure seekers.

Brands 259

Brands Hotels Consulting Workshop 259

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

BirdEye

DECEMBER 18, 2023

Online reviews have rapidly become the top source of new leads, with 34% of marketers citing them as the number one channel for customer acquisition. As customers, we all check online reviews before booking a hotel, trying a new restaurant, or buying a high-ticket item.

Brands 98

Brands Social Media Multi-Channel E Commerce 98

Optimove

NOVEMBER 27, 2023

Why It Matters: Lifecycle email marketing is a strategic approach that involves sending targeted and timely emails to customers throughout their entire journey with a brand. It’s designed to nurture customer relationships, enhance engagement, and ultimately contribute to increased customer retention and lifetime value.

Marketing 69

Marketing Loyalty Customer Relationships Customer Retention 69

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. million in open opportunities.

ROI 269

ROI Measurement Brands Net Promoter Score 269

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Marketing 98

Marketing Social Media Advertising ROI 98

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

Oracle

NOVEMBER 8, 2019

According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. Goal #2: Increase brand awareness. Goal #3: Customer engagement.

Brands 104

Brands Marketing Document Metrics 104

Conversocial

SEPTEMBER 30, 2021

Digital customer engagement has changed. Modern consumers expect personalized, convenient and speedy interactions from their favourite brands, and they’re more than happy to jump ship to a competitor if their needs are not being met. It’s up to businesses to adapt their strategies or risk losing out.

Marketing 105

Marketing Customer Journey Customer Relationships Consumers 105

CSM Magazine

MAY 14, 2024

CommBox, the leader in AI and automated customer communications, is today launching its new partner programme, CommBox Connect. This programme opens CommBox’s market-leading technology to the broader customer service ecosystem, offering new revenue streams, faster time-to-value, and a more diversified client portfolio.

Connections 52

Connections Marketing 2013 Omnichannel 52

SurveySensum

FEBRUARY 2, 2024

Now, in order to give that positive and personalized experience to your customers you need to make sure that your customers are engaged with your brand. And to do that you need to track your customer engagement metrics , using a robust customer feedback tool. Overall Customer Engagement Metrics 1.

Metrics 52

Metrics 2024 Customer Engagement Engagement 52