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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. And this is about more than just customer service. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition.

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The Great Debate: Price Versus Customer Service in Securing Brand Loyalty

Doing CX Right

Does price and deals win repeat business or customer service experiences? Uncover what sways consumer loyalty and actionable strategies. The post The Great Debate: Price Versus Customer Service in Securing Brand Loyalty appeared first on Doing CX Right. Read expert views now.

Loyalty 64
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QUI QUOTE: Your brand is not a result of your marketing actions. Your brand is the result of customers’ perceptions of your customer service actions. 

Bill Quiseng

Your brand is not a result of your marketing actions. Your brand is the result of customers’ perceptions of your customer service actions. On social media, customers are talking about you whether you like it or not know it or not. So, when it comes to your customers and customer service, don’t be just good.

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The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Convenience: First Among Equals.

Loyalty 156
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Customer Service: An Investment in Loyalty – Insights from Stacy Sherman & Seth Godin

Doing CX Right

Is "Customer Service Free"? What does this mean and how can it transform your brand? The post Customer Service: An Investment in Loyalty – Insights from Stacy Sherman & Seth Godin appeared first on Doing CX Right. Read Stacy Sherman and Seth Godin's conversation.

Loyalty 52
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Reimagining Customer Loyalty Programs

ShepHyken

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.