Forrester's Customer Insights

MAY 1, 2019

Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […].

Competitive Advantage 54

Competitive Advantage Leadership Marketing Information 54

PK

APRIL 16, 2018

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering. BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy.

Telecommunications 40

Telecommunications Competitive Advantage Transportation Consulting 40

Alida

NOVEMBER 1, 2018

Customers are a great source of ideas about what product or experience enhancement to pursue. Giving them the opportunity to contribute further deepens the relationship on its own but it also offers a competitive advantage – bringing ideas to improve or introduce products and services to the product teams. Not very compelling.

Feedback 147

Feedback Advertising Competitive Advantage Customer Centricity 147

West Monroe

NOVEMBER 13, 2022

Having functional silos also limits effectiveness, agility, and competitive advantage. Understand your customers Many organizations have longstanding views that all sales and customers are “good”—and their rewards and incentives reflect this. Are we aligning customer service levels with value potential?

Management 52

Management Government Sales Measurement 52

West Monroe

NOVEMBER 13, 2022

Having functional silos also limits effectiveness, agility, and competitive advantage. Understand your customers Many organizations have longstanding views that all sales and customers are “good”—and their rewards and incentives reflect this. Are we aligning customer service levels with value potential?

Management 52

Management Government Sales Measurement 52

West Monroe

NOVEMBER 13, 2022

Having functional silos also limits effectiveness, agility, and competitive advantage. Well-coordinated go-to-market teams, equipped with insight, can deliver more. Understand your customers. Are we selling the right products to the right customers at the right times? How effective is our cross-selling?

Management 52

Management Government Sales Measurement 52

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

C Space

FEBRUARY 12, 2020

you think about your brand strategy in a world that no longer has sustainable competitive advantage to rely on? In all markets, innovations happen. These innovations allow companies to create something new – after which they can enjoy a commercial advantage, for a while. And many, many customers preferred it.

Net Promoter Score 52

Net Promoter Score Customer Centricity Travel Banking 52

C Space

NOVEMBER 4, 2019

The Right Insight. What makes a successful customer insights leader? Rob is an active blue water sailor and has received numerous awards for his leadership in ocean sustainability. Today, customer behavior is accelerating faster than businesses can respond. So what makes a successful insights leader?

Insights 45

Insights Net Promoter Score Competitive Advantage Culture 45

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Wootric

FEBRUARY 14, 2019

Director Analyst: Senior research analyst & executive advisor on Customer Experience at Gartner. He has implemented successful CX, VoC, social media and marketing programs and led highly-engaged teams, both co-located and remote around the globe. Why we love David : He’s VP of Customer Insights at Ancestry.com.

Workshop 67

Workshop Consulting Customer Experience Professionals Books 67

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. The evolution of mobility into a homogenized market is fast approaching – at which point, any service that is not comprehensive will get discarded or end up focusing on a niche. Enter: loyalty marketing.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Lumoa

OCTOBER 31, 2018

Organizations will want quantitative justification of their investment in great customer service. Organizations will continue to look for more effective ways of gaining real-time customer intelligence rather than rear-view-mirror methods like surveys. This will push more aggressive change driven by Customer Experience professionals.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Qualtrics

SEPTEMBER 24, 2019

How are you engaging leadership with your CX program? It’s about gathering and distributing actionable customer insights across the whole of the organization. For example,” says Aimee, “how does your CX team share actionable insights across the business? How do you set the direction of your program? WHY DOES IT MATTER? “It

Competitive Advantage 22

Competitive Advantage Insights Webinar Measurement 22

West Monroe

JANUARY 25, 2022

Banks need to build a revenue model that offers advanced customer segmentation, early-stage opportunity identification, early detection of significant cross-sell opportunities, and pre-defined sales targets supported by work plans that make sense. For many, banks underestimated the pace at which they need to adapt to meet market demands.

Banking 52

Banking 2022 Financial Multi-Channel 52

SurveySensum

JULY 14, 2020

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. Chad Horenfeldt – Director of Customer Success at Kustomer. LinkedIn : [link] /. Website : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Experience Matters

APRIL 7, 2015

Clarabridge empowers brands to win the hearts of their customers by providing a meaningful understanding of the customer’s wants and needs.This deep, accurate understanding of customer needs, wants and emotions is the key differentiator for successful businesses in today’s “age of the customer.” Confirmit.

2015 97

2015 Multi-Channel 2014 CEM 97

Bold360

DECEMBER 1, 2016

Without an integrated customer experience strategy you have not created a comprehensive procurement requirements list that you can contrast against your decision, and that will always result in failure. Anna Morrish is a freelance writer and marketing consultant specializing in business software and IT. Anna Morrish. annamorrish.

Customer Experience 104

Customer Experience Customers Consulting E-support 104

Bold360

NOVEMBER 21, 2016

In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. Wendy Glavin is Founder and CEO of a NYC-based marketing communications, public relations, social and digital media agency, WendyGlavin.com. Wendy Glavin. wendyglavin. Randy Hernandez.

2016 111

2016 2017 Customer Experience Social Media 111